Inspired smegenys niekada nemiega
Rugs.
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In what is probably one of the oddest marketing efforts we've seen to
date (and that's saying something), Tel Aviv-based agency Twenty Three
has launched this crudely animated video as part of a campaign for some
beverage called Water&. From the looks of it, the parties involved
are either mocking or have great sympathy for Israeli leader Benjamin
Netanyahu, who spills his troubles to a shrink in the animated spot
which includes a cheerleading Obama and various other world leaders in
odd scenarios. It's the kind of feverish imagery that would have Freud
working overtime, but whatever the hell is going on, Netanyahu seems to
have a shitty job. So, from the looks of it, the campaign calls for
some brave, idiotic soul to videotape themselves trying to offer the
man a bottle of Water& and win 10,000 something in cash...which
they can then hand to someone else before they face a Krav Maga-styled
ass whooping. Via Ads of the World
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