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Kovo
09
Lietuviškų radio stočių iPhone apps
Vasario pabaigoje appshopper.com pasirodė lietuviškų radio stočių apps‘as, vakar teko pasibandyti.
Kovo
01
Media ZIP: Žurnalas "Miesto IQ" tampa mėnraščiu "IQ.The Economist"
Visiškai nesenai „Express media“ leidykla pranešė apie žurnalo Miesto IQ rekalmos įkainių sumažinimą. Reklaminės pozicijos žurnale atpigo net ~32,5%. Paskutinėmis naujienomis ...
Kovo
01
Media ZIP: UAB "Ekstra žurnalas" leidykla skelbia "Ekstra mergina" žurnalo leidybos sustabdymą!
UAB „Ekstra žurnaslas“ leidykla paskelbė apie žurnalo „Ekstra mergina“ leidybos sustabdymą. Žurnalas „Ekstra mergina“ buvo leidžiamas ~24 tūkst. egz. tiražu.
Vasar.
23
Mitai apie Kiniją
Krizės akivaizdoje net amerikiečiai pripažįsta, kad pasaulio ekonomikos
lyderės pozicijas perima Kinija. Europiečiai šią šalį vertina
prieštaringai – vienus ji traukia, kitus baugina.
Vasar.
23
Naujoji Sprite pasaulinė reklaminė kampanija aplenks Jungtinę Karalystę
Sprite pradeda pirmą pasaulinę reklaminę kampanija, kuri aplenks
Jungtinę Karalystę. Nielsen duomenimis Jungtinėje Karalystėje Sprite
pardavimai dvigubai pralenkė tokius konkurentus kaip ...
Vasar.
17
Tinklalapio Amazon.com pardavimai auga net ir per ekonomikos nuosmukį
Analitikai apskaičiavo didžiausios pasaulyje internetinės parduotuvės Amazon.com praėjusio ketvirčio pardavimų rezultatus ir pelną bei paskelbė, jog amazon.com pajamos dar labiau ims augti ...
Vasar.
17
Naujasis maps.lt veidas!
Praėjusios savaitės pradžioje www.maps.lt žengė didelį žingsnį į priekį – stipriai patobulino funkcionalumą.
Vasar.
11
Heineken sensacija vyrams.Va čia tai bent...
Heineken, kurio šūkis „made to entertain“, Valentino dienos proga pristato sensacija... alaus skonio lūpų blizgesį :). Tikro alaus skonio, kviečių aromato, lengvumo - sulig puta. Ypatingas ...
Vasar.
10
POWER HIT RADIO, kviečia pirkti, prekę Lietuvišką
POWER HIT RADIO dvi paskutines kovo savaites kvies pirkti lietuvišką prekę. Žaidimas vyks kovo 15-26 dienomis.
Vasar.
08
Apple atskleidžia iPad
Sausio 28 dieną Apple pristatė savo planšetinį kompiuterį, pavadinimu
iPad, kuris bus pradėtas pardavinėti kovo mėnesio pabaigoje.
Vasar.
04
Fiat 500 Pink - ilgiausia pasaulyje reklama
Didžiojoje Britanijoje automobilių gamintojas "Fiat" paleido reklaminę
kampaniją skirtą specialiam modeliui Fiat 500 - Fiat 500 Pink.
Vasar.
02
Media ZIP: 2010 metų reklamos įkainiai
Dienraštis „15 minučių“ paskelbė apie daromus pakeitimus reklamos įkainiuose. Nuo Kovo 1 d.bus sumažinamos „15 minučių“ kainos, kurios bus taikomos spausdinamai reklamai. Laikraštis ...
Vasar.
01
Alkoholis paaugliui - tarsi buteliu per galvą
Esparza Advertising agentūra (Naujoji Meksika, JAV) ir MADD asociacija (Motinos prieš vairavimą išgėrus) paleido reklaminę kampaniją, prieš paauglių girtavimą.
Vasar.
01
Provokuojanti turizmo agentūros TMF Travel reklaminė kampanija
Belgijos kelionių agentūra TMF Travel organizuoja poilsines keliones 16-21 metų paaugliams. Tėvai apmoka kelionės išlaidas ir išsiunčia savo atžalas susipažinti su pasaulio istorijos bei ...
Saus.
25
Paskelbtas 2009m. geriausių pasaulio socialinių reklamų TOP 10-ukas
Osocio, centras vienijantis ne pelno siekiančias organizacijas visame
pasaulyje, paskelbė geriausių socialinių reklamų TOP 10 “Osocio 2009
Awards”. Pagrindinį prizą laimėjo interaktyvus ...
Saus.
21
Burger King atvyksta į Rusiją (pirmoji reklaminė kampanija)
Burger King prekės ženklui įėjus į Rusijos rinką, internete buvo paleista pirmoji reklaminė kampanija.
Saus.
21
Prancūzų kovos prieš AIDS reklama
Prancūzų, kovos prieš AIDS fondas bei reklamos agentūra TBWA\Paris,
pratesė penkerių metų bendradarbiavimą ir susuko naują reklaminį klipą.
Saus.
21
Labiausiai erzinantys 2009 metų reklaminiai klipai
Jungtinėje Karalystėje sudarytas sąrašas labiausiai erzinančių 2009 metų reklaminių klipų.
Saus.
20
Lauko reklama: Ar karjera moteris paverčia blogomis mamomis?
Iš kart po Naujųjų metų, sausio 4 dieną Londoną užplūdo netradicinė lauko reklamos banga: įvairiuose lauko reklamos formatuose pasirodė klausimas – Karjera moteris paverčia blogomis ...
Saus.
19
Populiariausios mokamos aplikacijos - be autorinių teisių
Atmintinė naujienų leidėjams: susikurkite mokamą aplikaciją (apps‘ą) arba kažkas kitas tai padarys už jus net neperspėjęs.
Saus.
19
Meerkat values | Open thread
A meerkat has boosted the ad industry by tens of millions of pounds. Is it a brilliant advert? What are your other favourites?Comparethemarket.com's infamous meerkat has proven to be one of the ...
Saus.
19
Startavo Diesel kampanija Be Stupid
Anomaly London agentūra paleido pirmąjį daiktą iš Diesel kampanijos Be Stupid – internetinę svetainę. Kampanija apims spaudą, lauko reklamą ir internetą.
Saus.
18
Media ZIP: Power Hit Radio nusprendė meilės dieną pasitikti žaismingai ir romantiškai
Radijo eteryje dvi savaites iki VALENTINO dienos (vasario 2 d.) startuos žaidimas, kuriame dalyvaudami radijo klausytojai galės laimėti pagrindinį prizą – nakvynę su pusryčiais sostinės ...
Saus.
18
Media ZIP: Startuoja naujas POWER HIT RADIO projektas TOBULO KŪNO BEIEŠKANT
“KAS YRA TOBULAS KŪNAS?” – klausimas, vertas diskusijų. PHR imasi misijos jį išanalizuoti.
Saus.
15
Internetinių parduotuvių klientai tikisi glaudesnio dialogo iš prekiautojų
Naujas IBM tyrimas teigia, kad vartotojai, perkantys internetinėse parduotuvėse, tikisi iš prekiautojų glaudesnio dialogo ir labiau asmeniams poreikiams pritaikytos aplinkos.
Saus.
13
Media ZIP: Lietuvos rytas skelbia projektą Išpardavimas
„Lietuvos rytas“ paskelbė apie savaitraščio „Gyvenimo Būdas“ naują projektą „Išpardavimas“. Savaitraštis „Gyvenimo Būdas“ leidžiamas ~150 tūkst. egz. tiražu. Spec. ...
Saus.
13
MediaZIP: Žiemos olimpinės žaidynės per LTV
Vasario 13 dieną LTV pradeda dvidešimt pirmų žiemos olimpinių žaidynių transliacijas iš Vankuverio. Bus transliuojamos žaidynių atidarymo ir uždarymo ceremonijos, biatlono, ...
Saus.
12
MediaZIP: TV3 - Pasveikink savo antrąją pusę su meilės diena!
TV3 Valentino dienos proga siūlo projektą „Pasveikink savo antrąją pusę su meilės diena per TV3 televiziją“
Saus.
08
Media ZIP: Nuo...IKI ir Miesto IQ reklamos kainų pokytis
UPG leidykla paskelbė apie žurnaluose Nuo.. Iki.. ir Nuo.. Iki.. Vestuvės daromus pakeitimus 2010 metų reklamos įkainiuose, kurie bus taikomi reklamai talpinamai spausdinamuose žurnaluose. Kaip ...
Gruod.
29
Top Music of 2009: Songs, Albums & Digital Downloads
Taylor Swift?s ?Fearless? was the top selling album of 2009, the Black Eyed Peas? ?Boom Boom Pow? was the most digitally downloaded song, and ?Love Story? - also by Swift - was the most listened-to ...
Gruod.
23
15% of Teens Have Received Sext Messages
Some 4% of cell-phone owning teens ages 12-17 say they have sent sexually suggestive nude or nearly nude images of themselves to someone else via text messaging on their cellphone, and 15% say they ...
Gruod.
23
Still fit to print the news | Dan Kennedy
Despite the economic tsunami and hungry web rivals, the great US newspaper apocalypse of 2009 wasn't as bad as fearedAt a moment when the newspaper business is hanging by a thread, it seems ...
Gruod.
15
The decade that reality bit
The Noughties began with Big Brother ? and ended with Saturday-night showdowns between ITV and the BBC. And when we weren't voting by text, we were using social networks, reading papers online, ...
Gruod.
15
Cadbury's 'Eyebrows' tops website's chart of most-watched TV ads
Dairy Milk commercial beats Comparethemarket.com and PG Tips to lead list of most-viewed clips on tellyAds.comIn pictures: tellyAds.com's top 10 adsBlog: What are the best TV ads of the ...
Gruod.
14
Media ZIP: LTV reklama atpigs beveik pusiau
LTV pateikė naujus GRP sekundžių įkainius 2010 metams, tai pirmasis ir greičiausiai vienintelis televizijos kanalas sekantiems metams sumažinęs Gross įkainius. Įkainiai sumažėjo 40%.
Gruod.
14
Thank you, but the last thing I want is a 'Horny Christmas' | Victoria Coren
Ann Summers is urging us to celebrate the Virgin Birth by getting frisky this festive season. How inappropriate is that?If the marketing geniuses behind Ann Summers want to put signs in all their ...
Gruod.
11
Media ZIP: Vilniaus dienos permainos
Vilniaus diena nebebus leidžiama pirmadieniais, tačiau kitomis savaitės dienomis didins tiražus. Dienraštis bandys labiau koncentruotis ties tik Vilniui aktualia informacija.
Gruod.
11
Media ZIP: Paskelbti 2010 metų Lietuvos ryto reklamos įkainiai
Lietuvos rytas paskelbė 2010 metų dienraščio reklamos įkainius. Kaip ir buvo tikėtasi, reklamos kainos sumažintos.
Gruod.
11
Social Media Influencing 28% of Holiday Shoppers
Nearly $16 billion has been spent during the first 36 days of the 2009 holiday shopping season (since Nov. 1), marking a 3% increase vs. the corresponding days last year, according to new data from ...
Gruod.
10
Media ZIP: Pepsi Argentinoje yra Pecsi
Argentinos gyventojams sunku ištarti PS derinį, tad Pepsi buvo pervadinta i Pecsi.
Gruod.
10
Employers Clamp Down on Personal Web Use at Work
Nearly one-third (32%) of US workers say they plan to do online holiday shopping at work this season, up from 29% last year, according to a study by CareerBuilder, which also found that 5% of ...
Gruod.
10
Deconstructed: the advert made entirely out of meat
A butcher analyses the bizarre new Colman's mustard adWith everyone from Paul McCartney to the economist Lord Stern warning of the dangers of our carnivorous diet, one condiment has gone on the ...
Gruod.
09
Pasaulis: McDonalds atsisako logotipo?
Ar iš tiesų reikalingas logotipas? Ypač jei esi žymiausias pasaulyje.
Gruod.
09
iTunes for magazines will give access to 144 million audience
Executive vice-president of Time Inc confirms plan by five US publishers for joint venture Cond
Gruod.
08
Media ZIP: Rytojus išauš su vevo.com
Per 24 val. nuo šio momento Vevo (jau esam rašę apie jį) turėtų pasileisti Vevo.com ir Youtube.com EMI Music prisijungė paskutiniu momentu prie Universal Music Group ir Sony Music ...
Gruod.
08
Šeštasis pojūtis. Nauja era informacinėse technologijose
Fluid Interface Group/MIT Media LAB sukūrė nešiojama įtaisą perkeliantį virtualią realybę į tikrą pasaulį.
Gruod.
08
TV explosion that threatens the networks
Source: Karl Quinn, Sydney Morning Herald
Television broadcasters have been roused from their slumber by a flurry of innovations. But will technology save them or signal their end?
Yesterday, ...
Gruod.
07
Parduodamas NIEKAS
Nemažą dalį kasdien perkamų prekių sudaro tuščia pakuotės erdvė. Kitaip tariant kasdien kartu su produktais mes įsigyjame ir šiek tiek nieko.
Gruod.
07
UK 'could be one of first countries out of ad recession'
Media buyer Group M forecasts 0.1% yearly increase in ad spend in 2010, with last months of 2009 better than thoughtThe UK could be one of the first countries out of the advertising recession in 2010 ...
Gruod.
04
Future of Print: Here's How TIME is Handling Tomorrow
Todd Ogasawara of Mediabistro's MobileContentToday points us to a product demonstration from TIME Inc., which shows off something the company has in the works. It's a tablet version of the ...
Gruod.
02
Pasaulis: Viral. Tapk filmo žvaigžde
Gali pasijusti filmo žvaigžde ir... neužmiršti susimokėti mokesčių. Puikus viral pavyzdys.
Gruod.
02
Skype launches live-streaming campaign
Skype today launches a 10-day live-phoning experiment featuring a man camped outside a phone booth in Spain. Twenty-seven-year-old Mexican sports enthusiast Rob Cavazos was selected by Skype to ...
Lapkr.
30
The Hard Sell: T-Mobile
Free texts for life you say? Pah! What fantasy do our oppressors mock us with now? But T-Mobile has made the impossible dream a reality (provided you top up by
Lapkr.
27
McDonald's komunikacijoje naudos žargoną
McDonald’s registruoja naują prekinį ženklą - “Maccy D’s”, kuris jau yra tapęs bendruojų šenekamosios kalbos žodžiu apibūdinančių greito maisto restoranus.
Lapkr.
27
Google backs bid to restore trust in ads
Advertising Association's 'Front Foot' foundation is promised support and investment from GoogleGoogle has pledged to support and invest in the Advertising Association's new ...
Lapkr.
26
PASAULIS: Panasonic nosies trimerio reklamoje - elektros laidai
Indonezijos agentūra Saatchi & Saatchi kūrybiškai panaudojo elektros laidus Panasonic nosies trimerio reklamai.
Lapkr.
26
Inside the Michelle Obama image fight: why Google won't tweak results
Google is determined not to be seen to make choices, even over results such as the Michelle Obama 'monkey' imageGoogle made its name in search through a simple principle: if lots of other ...
Lapkr.
26
Pringles promotion sounds like a lot of hot air | Media Monkey
Apparently Pringles has "less air" in its once-you-pop-you-can't-stop containers than the "leading bagged chips" brands (read:crisps). Monkey knows this because parent ...
Lapkr.
25
Neišvengiama reklama Apple produktuose
Apple ruošiasi į savo gaminamus produktus - iPhone, iPod, Apple TV ir kompiuterius įdiegti neišvengiamas reklamos peržiūras (arba perklausas), kurias vartotojai turės peržiūrėti prieš ...
Lapkr.
25
The Office of Fair Trading will not challenge Google's dominance
Search engine giant is 'good for the British economy' OFT chief tells a culture, media and sport select committeeThe chief executive of the Office of Fair Trading said today that there was ...
Lapkr.
24
Kompiuterio kamera - 3D skeneris
Kembridžo universiteto inžinerijos departamentas sukūrė kompiuterinę programą ProFORMA (Probabilistic Feature-based On-line Rapid Model Acquisition) kuri bet kurią paprastą kompiuterio ...
Lapkr.
24
AOL's new branding trades iconic running man for goldfish
AOL just released its new branding look?one consistent typography showing "Aol" with different literally hundreds of "reveals" from various artists. We're only seeing a ...
Lapkr.
24
Half of the Smallest Businesses Use Email
Nearly half (46%) of the smallest businesses in North America say they currently rely on email marketing to help them find new customers, keep existing ones and grow their businesses, and 36% plan to ...
Lapkr.
23
Gangbos become the latest measure for fighting antisocial behaviour
New injunctions against gangs and action on wheelclampers included in Alan Johnson's crime billNew antisocial behaviour injunctions ? dubbed gangbos ? aimed at tackling teenage gang members as ...
Lapkr.
19
MediaZIP. Dar viena nauja pozicija delfi.lt
Nuo praeitos savaitės delfi.lt įsigiedė dar vieną naują reklaminę poziciją – atvartą (add corner, pagepeel). Kaina uz CPT, atverčiamo banerio dydis derinamas su tinklapiu kiekvienu atveju ...
Lapkr.
19
Email, IM, SocNets Top Online Sharing Channels
Despite the social media revolution,
Lapkr.
18
MediaZIP. Choru karai 2010 per TV3
Po Naujųjų metų TV3 žiūrovų laukia naujas grandiozinis projektas „Chorų karai“. Tai absoliuti naujovė Lietuvoje. Projekte susikaus žymiausios Lietuvos žvaigždės, kurios grįš į savo ...
Lapkr.
18
MediaZIP. Autogido.lt dizaino pasikeitimas
Atnaujintas antras pagal populiarumą automobilių skelbimų portalas Autogidas.lt. Šiuo metu įvykdyti vizualiniai pakeitimai: adaptuotas naujas dizainas, didesnės reklaminės pozicijos, ...
Lapkr.
18
MediaZIP. Nauja pozicija delfi.lt
Naujienų tinklapis delfi.lt nuo šiol siūlo naują reklaminę poziciją – statinį banerį po nuotrauka straipsnyje (dydis 300x40 px). Baneris neanimuotas.
Lapkr.
18
Life on Mars star lands in Marks & Spencer Christmas campaign
Stars including Stephen Fry, Philip Glenister and James Nesbitt join Wallace & Gromit and M&S regulars.
Lapkr.
16
Mac Takes Over PCMag.com
The irony blares like a thousand suns on PCMag.com today, where a MAC banner comfortably sites alongside the content and touts the tagline, "Make the ultimate upgrade. To Mac." While ...
Lapkr.
13
MediaZIP. Lietuviško interneto naujienos
Nuo šiol Alfa.lt tinklapyje atsiranda nauja reklaminė pozicija. Dabar galima bus priminti apie save ir aktyviems komentatoriams, intensyviai rašantiems ir skaitantiems komentarus.
Lapkr.
13
Priauginta Realybė pasaulyje ir Lietuvoje
Prieš porą savaičių TELE2 panaudojo Laisvalaikio viršelį priaugintos realybės projektui. O štai kaip ką padarė Burger King.
Lapkr.
13
Keletas puikiu QR pavyzdžių
QR kodai nebūtinai turi būti nuobodūs, vizualiai nieko nereiškiantys kvadratėlių rinkiniai.
Lapkr.
12
Jamie Oliver turns trucker for Sainsbury's Christmas ad
Chef travels country on back of flatbed truck to dish out festive cooking advice ? including how to serve Christmas lunch for
Lapkr.
11
Universal McCann tinklui Lietuvoje atstovaus Inspired UM
Pasauliniam žiniasklaidos planavimo, pirkimo ir komunikacijos strategijos agentūrų tinklui „Universal McCann“ Lietuvoje nuo lapkričio mėnesio atstovauja agentūra „Inspired ...
Lapkr.
11
iPhone, iPod Touch Games: 24% of Market by 2014
The worldwide market for portable and mobile games is expected to grow to $11.7 billion by 2014, driven - in large part - by Apple?s iPhone and iPod Touch systems, which will account for 24% of total ...
Lapkr.
10
Twitteris jaunėja. Facebookas sensta.
Pew Internet & American Life Project tyrimas atskleidžia, kad vis didesnė Twitterio vartotojų dalį sudaro jaunimas, o Facbook vartotojų amžiaus vidurkis didėja.
Lapkr.
10
Burberry checks out crowdsourcing with The Art of the Trench
If you want to reach out to a younger generation, social media is the way to go, as British fashion company Burberry shows. The brand has just launched a website, The Art of the Trench, showing ...
Lapkr.
10
Google buys mobile ad firm for $750m
Search engine giant moves into mobile advertising with swoop for Silicon Valley start-up AdMobGoogle has made a major move into mobile advertising with a $750m (
Lapkr.
10
Fried Chicken, Video Games Top September Coupons
An online coupon for 16% off used games at Gamestop.com and a printable coupon for $3 off a 12-piece meal at KFC were the most popular coupons in September 2009,
Lapkr.
06
iPhone-Toting Moms Download Apps for Kids
More than 59% of US mothers who own an iPhone say they let their children use it, and 61% of these moms download games or educational content specifically for their kids, according to a report on ...
Lapkr.
05
Ar daug reklamos rodo televizija Lietuvoje?
Bendra reklaminių klipų transliacijų trukmė Lietuvoje yra 20,3 milijono sekundžių arba 5755 valandų arba 240 parų be pertraukos.
Lapkr.
05
AKQA Lures Facebook Crowd with Sherlock Holmes Game
Though Guy Ritchie's take on Sherlock Holmes won't hit theaters til Christmas, AKQA and Warner Bros. are whetting appetites with a game specifically tailored for Facebook users.
If you ...
Lapkr.
05
Antichrist sex ads escape ban
Press ads for Lars von Trier's film Antichrist unlikely to cause serious offence, rules ASAA national press campaign for the controversial film Antichrist has escaped a ban from the advertising ...
Lapkr.
04
Youngest Kids Watch More TV, Commercials
American children ages 2-5 now spend more than 32 hours each week watching TV, while older children between ages 6 and 11 - who generally attend school for longer hours - spend about 28 hours in ...
Lapkr.
03
Reklamos skleidėja Musė!!!!!!!
Pasirodo musė moka ne tik įkyrėti, ji gali būti puiki reklamos skleidėja. Agentūra Jung von Matt / Neckar pirmoji pasaulyje panaudojo muses reklamos tikslams.
Lapkr.
03
NHS launches hard-hitting organ donation ad
Television campaign highlights fact that three people die each day due to shortage of donorsThe NHS is launching its first national television campaign to promote organ donation, highlighting the ...
Lapkr.
02
Microsoft atsisakė Windows 7 reklamos Family Guy kūrėjų pramoginėje laidoje
Korporacija Microsoft nusprendė atsisakyti operacinės sistemos Windows 7 reklamos specialiai tam išleistoje multiserialo kūrėjų „Family Guy“ televizijos šou-varietėje.
Lapkr.
02
Google seeks to turn YouTube rights clash into profit
Group is working to persuade music and video companies to cash in rather than clamp down when their content is uploadedGoogle is seeking to drag YouTube into profit by convincing music and film ...
Spal.
30
As sales fall, newspapers must find a way to measure multimedia readership
Advertisers may be swayed with new figures as more readers head online and use devices such as the iPhone and KindleFigures released on Monday in the US show that the industry sells fewer copies than ...
Spal.
29
Ar CTR pakankamas matas?
Žmonės iš esmės nėra kažkokie “banerių spaudėjai”. Tai konstanta, kaip ir tai kad CTR’ai išssikvėpia laiko kreivėje. Be to, daugybė tyrimų įrodo kad iš vis yra labai maža grupė ...
Spal.
29
Content is king in digital age, says Simon Fuller
Man behind the Spice Girls and the ?Idol global TV franchise tells C&binet Forum content creators will win digital 'war'Simon Fuller, the man behind the Spice Girls and the ?Idol ...
Spal.
28
Advertising a nightmare | Dan Kennedy
Readers are ditching print and flocking to the online versions of newspapers. So why aren't advertisers following them?If you had told me five years ago that newspaper circulation in 2009 would ...
Spal.
28
Subs So Fast You'll Freak
What may be one of the best taglines known to humankind ("Subs so fast you'll freak) is nowhere to be found in a spot for Jimmy John's, a sandwich place that literally makes them ...
Spal.
27
VW dideliu greičiu skrieja į iPhone telefonus
Naujoji VW GTI reklaminė kampanija bus vykdoma tik iPhone telefonuose.
Spal.
27
Kraft, Coke, Tide Least Likely to Be Traded Down
Cash-strapped US consumers rate price as top priority in their household/grocery purchasing decisions and are increasingly defecting to private labels, but they are least likely to trade Kraft, ...
Spal.
27
Which? questions the power of Advertising Standards Authority
Consumer champion quizzes its members who say ASA should be able to ban adverts and fine offendersLast week the consumer champion Which? turned its guns on advertising regulation. A report entitled ...
Spal.
26
WWF. Kas baisiau - cunamis ar 9/11
Brazilijos DDB sukėlė audrą, internete išplatindami kontraversišką plakatą ir video kilpą.
Spal.
26
Bruce Lee Lives on Through Branding Blitz
It's been 36 years since Bruce Lee passed away, but the martial-arts star's legacy continues to endure and has now evolved into a "powerhouse global brand" according to the Wall ...
Spal.
26
Judge throws out Craigslist prostitution lawsuit
Online classifieds site Craigslist has claimed victory over its detractors after an American judge dismissed claims that the site was the largest source of prostitution in the United States.A ...
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Roy Greenslade: Why editor is wrong to fume at government ads initiative
Peter Barron, editor of the Darlington-based daily, the Northern Echo, has brilliantly illustrated the dilemma confronting both regional newspapers and a cash-strapped government.At the same time, he ...
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"Playboy" žurnalas mažina savo tiražą 38 procentais
Vyriškų žurnalų ikona "Playboy" kovodama su reklamos ir apyvartos smukimu. Del susiklosčiusių aplinkybių nuo 2010 metų Sausio mėnesio, mažins savo tiražą nuo 2.6 milijono iki ...
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Vyrai labiau linkę atsisakyti tradicinės žiniasklaidos
Vyrai yra labiau linkę teigti, kad internetas pakeitė jų spaudos skaitymo įpročius. Taip pat, jie labiau linkę mokėti už laikraščių ir žurnalų internetinių versijų prenumeratą ar už ...
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Vevo ir nafta. Kas bendro?
ių metų balandį pasaulis išgirdo apie Vevo – bendrą Universal Music Group ir Google projektą bei išsakytą viltį, kad nuo užgimimo dienos jis taps pagrindiniu video muzikos kanalu.
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Creative ad agencies must adapt or die in digital age, warns Damian Blackden
President of Omnicom Media Group says many traditional agencies are using out-of-date business modelsCreative advertising agencies are failing to adapt to the new digital landscape and are losing out ...
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General Motors ir eBay. Istorijos pabaiga (?)
Automobilių gamintoją įkvepia eBay pateikti skaičiai: apie 16,000 automobilių buvo pateikta įsigijimui internete, GM eBay platformą aplankė 1.5 milijonas lankytojų per 6 savaites, buvo ...
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Hitler billboard axed by Thai wax museum following protests
Israeli ambassador expresses disbelief at 'tasteless' use of Nazi leader's imageA highway billboard using a saluting Adolf Hitler to advertise a Thai wax museum has been covered up ...
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Branded Sites Work Best for Pharma
Branded websites are the most effective form of pharmaceutical marketing, and are highly effective at generating new patient starts and refills, according to a study by comScore, Inc.
The ...
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Most Online Shoppers Want Live Customer Service
A live voice is still the most preferred form of customer service among online Americans, but two-thirds (67%) of US
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Google delivers forecast-beating financial results
California-based company reports revenues of $5.94bn for the last three months, with profits up 27% in the same periodGoogle, the internet giant, provided further signs of economic recovery today as ...
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Niiu - asmeninis dienraštis
Du įmonių verslininkai pristatė, tai ka jie vadina „Europe-wide first overnight“ dienraštis, pritaikytas pagal individualius kiekvieno skaitytojo norus bei pristatomas iki durų dar prieš 8 ...
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Linksmoji Volkswagen kampanija
Voklswagen ir pramogų teorija reklaminėje kampanijoje.
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Amex: Discounts May Lure Holiday Shoppers Early
A majority of US consumers could be enticed to begin their holiday shopping in the next 30 days by retail discounts, according to the latest results from the American Express Spending and Saving ...
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Pokyčiai SONY kocepsijoje
Nebelieka "SONY like.no.other". Nuo šiol - “SONY make.believe”
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Sex Pistols threaten ice-cream firm over 'God Save the Cream' strapline
Lawyers demand that company stops using Sex Pistols-related imagery on T-shirts, deck chairs and online materialThe Sex Pistols are threatening legal action against a boutique ice-cream maker for ...
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'Meat kills' poster banned over swine flu link
Peta's poster campaign stating 'Meat Kills' could cause undue fear, rules advertising watchdogThe advertising watchdog has banned an ad campaign by animal rights group Peta for ...
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Žiniasklaida ruošiasi Googlui išrašyti sąskaitas už informacijos naudojimą
Rupert Murdcoch - mus apiplėšinėja paieškos sistemos. Laikas joms susimokėti!
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Media's digital divide
It seems to me a that significant divide has opened up due to the digitisation of media. The most obvious gulf is between the media who have embraced the digital future and those who haven’t. Think ...
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Five transliuos futbolą per iPhone
TV kanalas Five tapo pirmuoju transliuotoju Didžiojoje Britanijoje, kuris pasiūlė futbolo tranliacijas per iPhone telefoną
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NMA to battle 'gloomy' view of newspaper advertising market
National newspaper body to run six ads to highlight success stories including the increase in business from retail companiesThe body representing the national newspaper industry is launching a ...
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Facebook atmetė JAV leidėjo pateiktą teismo ieškinį
Facebook piktai atmetė visus kaltinimus, pateiktus leidėjo Pheonix Media. Juose socialinis tinklalapis yra kaltinamas pažeidus patentą kuriant asmeninių profilių puslapius.
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The Hard Sell: Tampax Pearl
Watch casually and you'll believe the interesting thing about the Tampax Pearl advert is the creepy Mother Nature gatecrashing an all-white fashion shoot and offering her monthly gift (you know ...
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iPhone, Verizon Lead in Smartphone Satisfaction
Despite the traditionally high Blackberry penetration among business users, smartphones with more consumer-oriented functionality - such as the iPhone, Google?s Android and Palm Pre - score the ...
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Frank Lampard and Thierry Henry to front PepsiCo's anti-obesity ads
Football stars Frank Lampard and Thierry Henry are to front an anti-obesity ad campaign launched by PepsiCo that ties in with the government's £75m marketing push to reduce the ...
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Kam reikalingi milijonai Appsų?
Telefonams skirtos programos (apps) išgyveną aukso amžių. Kodėl tai vyksta? Ir kur link viskas juda?
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Waitrose dumps Fox News in protest over remarks about Barack Obama
His last-minute Olympic sprint to Chicago may have come to nothing, the Afghan quagmire may be bubbling away and Sarah Palin may be topping the bestseller list, but Barack Obama can at least take ...
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Gandhi the salesman | Randeep Ramesh
Gandhi, who spurned both luxury and foreign-made goods during his lifetime, was not averse to wealth. Although he shunned ostentatious displays of riches, his campaign to rid India of British rule ...
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ASA bans ads for implying sexual violence and underage sex
Ad watchdog bans three campaigns for demeaning and irresponsible images of women and teenage girlsThe advertising watchdog has banned three ad campaigns for showing irresponsible images of women ...
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Film-makers line up for second 'best job in the world' in the Bahamas
After Queensland's tourism promotion, the Bahamas are running their own version of the competition - 14 times biggerFollowing in the footsteps of Queenland's "Best job in the ...
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Starbucks CIO Talks iPhone Apps as Brand Strategy
MobileContentToday, if you didn't know, is Mediabistro's answer to the mobile media business. In the podcast below, editor Todd Ogasawara interviews Starbucks CIO & GM for Digital ...
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Michelin žmogeliukas naujame amplua
Nors Michelin žmogeliukui suėjo 111 metų, jis anaiptol neatrodo senas. Atvirkščiai - jis tapo jaunesnis, žvalesnis, interaktyvus ir ekologiškas.
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Study: Probability Surveys More Accurate than Online Panels
Though the research industry has long raised doubts about the credibility of non-probability-based surveys conducted online, a new study from Stanford University researchers and others provides even ...
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Uti-Tiuti. Labai saldu ir miela
Tikriausiai saldžiausia ir mieliausia metų reklamytė.
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Would this advert stop you filesharing?
The decision by UK Music to reprint a blogpost from an indie band on the adverse effects of leaking albums to the internet marks an interesting turn in the filesharing debateIt might be overstating ...
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Microsoft's grinning robots or the Brotherhood of the Mac. Which is worse? | Charlie Brooker
Windows works for me. But I'd never recommend it to anybody else, ever.I admit it: I'm a bigot. A hopeless bigot at that: I know my particular prejudice is absurd, but I just can't ...
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Kalėdoms New Yorko bakalėjos krautuvėlės pasipuoš pajuodusių plaučių plakatais
JAV Sveikatos departamentas žengia dar vieną žingsnį kovoje su rūkymu.
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The worst Microsoft ads of all time
A cringe-inducing Microsoft advert has been doing the rounds this week - but there are plenty of other skeletons in the company's closetEarlier this week I linked to the horrendous Windows 7 ...
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The Hard Sell: Gillette
There are few more irritating things in life than being properly fleeced by Gillette. At one national supermarket, for instance, it now costs
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25
Google Sidewiki: the idea that won't die, but never lives
Google's latest idea to "help" people comment is just the latest in a long line of failed attempts by companies trying to get into the middle of online conversationsIf you want to ...
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Įtaigus reklamos būdas receptiniams vaistams
Vyriški tualetai baruose gali tapti puikia reklamos priemone kad ir vaistams
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42 Below Vodka meninis projektas: 42-jų režisierių 42 sapnai po 42 sekundes
Naujosios Zelandijos prekinis ženklas 42Below Vodka, veikiausiai nenorėdama atsilikti nuo Absolut projektų, sukūrė meninį projektą „One Dream Rush“. Dalyvauti projekte buvo pakviesti 42 ...
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Top 10 Viral Videos - August 2009
Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor ...
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A victory for rational regulation | Andrew Copson
The Advertising Standards Authority has upheld a complaint against 'blessed oil'. If only truth were more consistently valuedIf someone told you that the way to cure your seriously ill ...
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Google wins latest round in Louis Vuitton trademark battle
Preliminary EU judgment says search engine not violating trademarks by allowing rivals to bid on them for search adsGoogle today won the latest round of a long-running legal tussle over trademarks in ...
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70% of Print Publishers Step Up Mobile Efforts
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a ...
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22
Naujas Cadbury klipas - ZINGOLO
Londono agnetūra Fallon kartu su “Glass and a Half Full Productions” į gyvenimą paleido naują Cadbury reklamą, taip paminėdami prisijungimą prie sąžiningos prekybos (Fair Trade) sistemos.
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Marketers Plan 2010 Increases in Social Media, SEO, Virtual Events
Three-fourths of marketers are planning to increase their outreach to social media in 2010, while roughly half intend to up their efforts in each of the following: SEO, email marketing, and virtual ...
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Tel Aviv Agency's Marketing Idea Will Likely Get You Shot
In what is probably one of the oddest marketing efforts we've seen to date (and that's saying something), Tel Aviv-based agency Twenty Three has launched this crudely animated video as ...
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22
TV shows need the power of a viral marketing campaign
FlashForward, Five's new US drama, demonstrates the impact of a viral marketing campaign for a TV showWhat's the one thing no new TV show can afford to be without? Not, as you may expect, a ...
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21
Facebook - mėgstamiausia vieta leisti laiką internete
Facebook - mėgstamiausia vieta leisti laiką internete, kurio lankytojai praleidžia tris kartus daugiau laiko nei socialiniame tinklalapyje Google.
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Google launches exchange for display ads
• System will closely mimic hugely successful AdWords scheme• Culmination of $3.1bn takeover of DoubleClick in 2008It has already made untold profits from web search advertising, making scores of ...
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18
'Guinness mid-strength' on trial
Do you buy into the Guinness brand myth? And, more importantly, would you buy 'Guinness mid-strength'?On Monday this week, Diageo, the giant drinks company quietly began trials in Fife and ...
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17
Senos mašinos sudainavo himna Peugeot 207
Reklaminis klipas „jaunystė“ visų pirma pasakoja auditorijai apie naujumą ir šiuolaikiškumą naująjame Peugeot 207
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Mixed messages on Jewish marriage | Dimi Reider
A controversial ad focusing on the 'assimilation' of Jews fails to accept the reality that you don't have to be Israeli to be JewishLast week, the Jewish Agency for Israel and Israel ...
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Experts puzzled over Adobe's surprise purchase
• $1.8bn bid takes industry by surprise• Insiders attempt to parse possible implicationsWith its reputation for voracious, big-money acquisitions and hard-fought mergers, Silicon Valley is used ...
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16
Slovėnija padarė tai, ką jau senai svajojo padaryti dauguma reklamos skleidėjų.
Ant plakato vaizduojama nuoga moters krutinė padengta muilo puta...
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MC Hammer stars in Cash4Gold viral
Rap star-turned-preacher signs up with gold-buying companyRap star-turned-preacher MC Hammer is launching a viral video campaign to get the public to vote for a UK celebrity to appear with him in a ...
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16
Mobile Users Only Half as Likely to Click on Ads
Though recent growth in the US smartphone market has sparked increased interest in the mobile-ad market, mobile internet users - and especially iPhone users - are only about half as likely as ...
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InStyle to Infuse 3D Ads in Holiday Gift Guide
While Entertainment Weekly and CBS have taken an annoying route with their video-in-print promotion, InStyle magazine is taking a cue from Hollywood and hopping on the 3D bandwagon.
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McDonald's Loses Trademark Case Against Small Malaysian Restaurant
Eight years ago, McDonald's sued a small Malaysian restaurant called McCurry for trademark infringement. This week a Federal Malaysian Court ruled in favor of the 10 year-old Indian fast-food ...
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10
Hurra Torpedo - linksmi norvegai gerai dienai
Hurra Torpedo ir jų atliekama daina "Total Eclipse Of The Heart ". Beje, atliekama stipriai pasinaudojant buitine namų techniką.
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Display Ads Boost Search Site Visits and Click-Throughs
Display ad campaigns can increase visits from search engines by nearly 14%, and can boost paid-search click-throughs by nearly 15%, according to a recent study by iCrossing, which reported that ...
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One in Four US Households Watches Online TV
Nearly 25% of US
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09
Coca-Cola palaiko Pietų Afrikos FIFA pasaulio taurę dovanodama bilietus
Coca-Cola Enterprises (CCE) palaiko kitais metais vykstantį FIFA pasaulio čempionatą, siūlydama Coke Zero vartotojams galimybę laimėti bilietus.
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09
US Ad Spend Falls 15.4% in H109; Only Cable Shows Growth
US advertising spending was measured at $56.9 billion in the first half of 2009, a decline of 15.4% -
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08
Sony Ericsson atnaujino logotipą
Kompanija Sony Ericsson rugsėjo 3 d. paskelbė apie prekės ženklo atnaujinimą įdiegiant naują pramoginę-komunikacinę platformą „Communication Entertainment“. Apie tai kalbama oficialiame ...
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08
Alcohol firms not encouraging underage drinking despite growth in online ads, says ASA
Study comes a day ahead of publication of BMA report into alcohol advertising and young people Despite a doubling in the amount of alcohol ads running online, advertisers are not breaking marketing ...
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Are newspapers trapped in a web time warp? | Peter Preston
Journalists get slitty-eyed about special pleading. Overworked teachers, according to the NUT? Underpaid doctors, according to the BMA? Chalk-talk and shroud-waving don't cut it. But what about ...
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07
Global Trend Update: Careful Consumers Seek Relief from Gloom
Even as the faltering economy continues to drag people down financially and emotionally, cautious optimism has steadily balanced out stress and economic hardship around the world, according to ...
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04
AIDS tai serijinis žudikas
Regenbogen fondas, pirmasis pradėjo kasmetinę reklaminę kampaniją prieš AIDS. Regenbogen, šiais metais reklaminę kampanija pavadino“ AIDS – tai serijinis žudikas"
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John Lewis plans
Retailer John Lewis aims to get public to change perception of fashion offering as 'dowdy and unfashionable'Newspaper, TV and radio companies are set for a welcome advertising fillip from ...
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01
Video reklamos peržiūros spaudoje
TV savaitraštis “Entertainment Weekly” savo leidinyje jau rugsėjo 18 dienos numeryje pristatys plonytį video grotuvą reklamoms leisti
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'I don't get out of my kennel for less than
Model Elle Macpherson has hired her labradoodle out to a canine ad campaignAh, the modelling dynasty where perfect cheekbones are passed from one generation to the next: Jerry Hall to Lizzie Jagger, ...
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01
Have you ever found adverts or designs to be offensive?
A father of two has complained about sweet wrappers that he found to be pornographic. Do you agree?A father of two has complained after spotting cartoon characters which appear to be engaged in ...
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24
200 000 popierinių aguonų
Revoliucijos aikštėje, Lione, vieną naktį pražydo net 200 000 popierinių aguonų. Tokiu, įspūdį keliančiu, reklamos būdu, buvo pristatyti kvepalai Flower by Kenzo.
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The Hard Sell: Volkswagen Passat
In advertising, the big elephant in the room is the recession. What do they do - ignore it? Lord, no - not their style at all. They hit it with sticks, yank its trunk and do the Tarzan yell in its ...
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Meerkat forces? Not good enough | Peter Jones
Why do television advertisers think it's OK to parody eastern European pronunciation?A few weeks ago, my girlfriend and I were watching TV at home when the advert for comparethemarket.com ...
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19
'Longer lasting sex' ads firm returns with 'Big O' campaign
AMI ads for sex products for women run on billboards with strapline: 'Personal Satisfaction Guaranteed'Six months after its giant billboards asking men if they "Want Longer Lasting ...
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19
Iceland substitution: Peter Andre on for Kerry Katona?
Marina Hyde finds the perfect replacement for the sacked star of the Iceland ads"We do on stage things that are supposed to happen off. Which is a kind of integrity, if you look on every exit as ...
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iPhone Axe barškutis
Rusijoje sukurtas Apps'as - Axe reklaminės kampanijos dalis...
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18
Media industry news
Afghanistan's media circusIn recent weeks, Kabul's smartest hotel has come to resemble a scene from The West Wing. At the heavily fortified Serena, US political strategists mix with Afghan ...
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18
Government targets drugged drivers
Campaign warns that driving under the influence of drugs is dangerous and risks heavy penalties
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17
eBay ir GM paleidinėja tinklapį naujiems automobiliams
Ekonominių sunkumų kamuojamas automobilių gamintojas jungiasi su elektroninės komercijos gigantu ir eina į internetą tam, kad „naujai suformuotų automobilių įsigijimo patirtį“
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Bad Science: This column helps you lose weight. Honestly
You will have noticed ? from the fish oil pill saga, and the Herceptin coverage ? that journalists can cheerfully make grand claims for a product that would be impossible in any advert. This week, ...
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17
Direct Marketing Hiring: No Recovery Until 2010
The recession appears to be slightly easing its grip on direct-marketing employment, as a smaller percentage of marketers are reporting layoff plans in Q309 vs. Q209 and more say they will hire staff ...
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17
Watch Volkswagen's 'Like a Golf' ad
First ad for the car maker since its controversial campaign featuring fight scenes inspired by the Bourne and Matrix movies
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14
Grupės The Prodigy koncerto reklama ant kiaušinių
Ant dalies kiaušinių, parduodamu Baltarusijoje, patalpinata The Prodigy koncerto reklama. «05.10 ст. Динамо The Prodigy» - tokį užrašą galėjo pamatyti bet kuris įsigijęs ...
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Peeing in the Shower is an International Language, Like Math
Back when there were wars on in Spain, people used to shower for like 2 minutes to conserve water. I guess they've done that lots of places. But you can bet that if it came between peeing in ...
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14
Searches Climb 5% in July; Google Loses Share
Total US searches increased 5% from June 2009 to July 2009, though Google?s share of the total search market decreased from 66.1% to 64.8%, according to search-share rankings from The Nielsen Company ...
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YouTube pasiekiamumas didžiausias nei bet kada
YouTube aplenkė MSN ir tapo ketvirtu populiariausiu tinklalapiu po savo pačio geriausio mėnesinio augimo.
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Spotify Will Fail, Says Sarcasticy Sattirist Loren Feldman
Spotify is one of a few top tier streaming music tools you can use to listen to your favorite tunes, for free. Though not available in the US, it's slated to land here before long and compete ...
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Sex and the City writer Candace Bushnell to pen web video series
Four-part web show by Sex and the City writer Candace Bushnell to feature actors from Mad Men and Beverly Hills 90210Candace Bushnell, writer of books-turned-TV shows Sex and the City and Lipstick ...
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12
Efektyvumo paieškos
DISNEY grupė paskelbė atlikusi išsamiausią vartotojų reakcijos į interneto reklamą tyrimą.
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Jamie Oliver plays all six Village People to promote US series
Channel 4 promo for Oliver's new series, Jamie's American Road Trip, features him as all six of disco band the Village PeopleChannel 4 is to launch a TV promo in which Jamie Oliver ...
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12
Facebook Sucks Up FriendFeed
Facebook and FriendFeed are now one. If you don't know what FriendFeed is, that's OK. The site is widely used by super-Webby people who like to see all their social media stuff aggregated ...
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If You Make a YouTube Video, You Could Get a Job* in This "Advertising" Business
According to this Web site, if you make a YouTube video where you say the words, "I deserve a big ad gig" you could get into the second round of the competition you unwittingly entered. ...
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11
Nepaisant spaudos sektoriaus nuosmukio Lietuvoje bus leidžiamas naujas nišinis žurnalas
Mažėjant reklamos apimtims daugelis leidinių mažina savo apimtis, keičia periodiškumą arba net nutraukia leidybą. Todėl pranešimai apie naujo žurnalo pasirodymą skamba labai drąsiai. ...
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11
The advert that just keeps going
It's probably the longest-running ad in newspaper history. So what's the secret of its success?It has outlived the greatest marketing campaigns of our time; the chimpanzees that drank tea, ...
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11
Microsoft pares down by selling Razorfish ad agency
Microsoft is offloading interactive advertising agency, Razorfish, in a move that could pave the way for the software giant to dispense with other units.The company announced on Sunday that it was ...
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11
Online Video: Primetime Rules Don't Apply
Internet video-viewing patterns are dramatically different from traditional TV-watching patterns and require a different approach to advertising and a new model for measuring video engagement online, ...
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10
Revoliucija! Akistatoje jau galima talpinti reklama
Akistata yra seniausias lyg šiol leidžiamas lietuviškas kriminalinis laikraštis. Bene vienintelis laikraštis, kuris griežtai atsisakydavo talpinti reklamą bet kokia forma.
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10
Durex Launches Another Libido-Stoking Campaign
Hot models and plenty of pre-coital imagery (were you expecting anything else?) comprise a new Durex site called "That's My Pleasure", which is part of a new campaign from Saatchi ...
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10
Men Ogle Women; Women Ogle Clothes
Men will spend almost one year of their lives ogling women, while women will spend nearly the same amount of time deciding what clothes to wear on various occasions, according to several recent ...
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10
The Hard Sell: Panasonic Lumix
In these troubled times, it is smart for anyone, in any affluent industry, to appear to be better and wiser, than the majority of one's herd. Bankers, for example, must appear to be prudent and ...
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06
Less airbrushing, more reality | Jo Swinson
To inject more realism into the media's portrayal of women, adverts should be honest about levels of digital manipulationOpen any magazine or newspaper, and you're bombarded with images of ...
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06
Toyota Alleviates Agency Confusion
Saatchi LA and the agency world as a whole can breathe a sigh of relief, the vitriol can cease (for a minute at least) and yours truly can spend some time removing the taste of shoe from my mouth. ...
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06
Consumers Increase Spending Despite Lower Incomes
US consumers saw their personal income and disposable personal income (DPI) drop in June 2009, but still increased their spending, according to the most recent ?Personal Income and Outlays Report? ...
Rugpj.
05
Google backs out of radio, buys video firm for $100m
Internet giant sells off radio advertising business after three year attempt to break into the market - but softens blow with news of expansion in online videoGoogle's adventures in the media ...
Rugpj.
05
British viewers watch record amount of commercial TV
Television viewers are watching on average 43 TV ads a day, and 16.7 hours of commercial TV a weekBritish viewers watched a record 16.7 hours of programming on commercial TV channels on average a ...
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03
Richard Wray: Why Google wishes Steve and Carol a happy marriage
Two parties need the tie-up announced last week between Microsoft and Yahoo not to fall flat on its face almost as much as Steve Ballmer and Carol Bartz. One is the British consumer and all the ...
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03
Eye-Tracking Study: SocNets Change Search Rules
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent ...
Liepa
31
KAIP ŽINOTI, kas apie jus kalbama internetinėje erdvėje
Kiekvienas branginame savo vardą. Ir kiekvienam iš mūsų svarbu, kokia aplinkinių nuomonė apie mus. Visa tai tinka ar kalbame apie asmenį, ar apie kompaniją, ar apie prekės ženklą. ...
Liepa
31
One-Third of Email Marketers Don?t Test Campaigns
Though 73% of email marketers say they are planning to increase email?s priority in their future marketing plans, 37% say they are still not testing their email campaigns, according to a report from ...
Liepa
30
Electric Cars Could Dominate Market by 2030
Electric cars could comprise 64-86% of US light vehicle sales by 2030, provided that consumers don?t have to buy the high-priced batteries themselves and an infrastructure can be built to maintain ...
Liepa
30
Job-Search Website Visits Grow 10%
The continuing recession and a 9.5% jobless rate sent 65 million Americans to job search-websites in June 2009, a 10% increase vs. a year ago that makes the career services & development one ...
Liepa
30
Apple cleared over iPhone ad claims
ASA rules that Apple is free to claim that its iPhone applications store is superior to Google's Android Market serviceApple has scored a victory in front of the advertising watchdog, with a ...
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30
Twitter's New Homepage Focuses on Search
In a bid to make Twitter's main landing page more understandable to new users, admins added a search bar. An explanation for the change was posted to the company's blog.
Defining a ...
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29
Online Ad Prices Rise 35% in H1 2009
Ad pricing levels for online publishers have increased 35% since the beginning of 2009 and may be on the path to recovery after a record-low year in 2008, according to a preliminary analysis by ...
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29
Crispin Loses Writer to Agency With Difficult Name to Pronounce
Pereira & O'Dell, an ad agency I hope I never have to say out loud for fear of massacring it (pear-e-air-a?) have poached Crispin Porter & Bogusky's Joel Kaplan.
At ...
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28
Reklama tinkamame internetiniame kontekste - kur kas efektyvesnė.
Strateginio planavimo ir tyrimų bendrovė McPheters&Company ir Conde Nast po atlikto tyrimo, susijusio su įvairių media kanalų efektyvumu, pareiške, kad kontekstinė banerinė reklama ...
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28
Teen Spending Shifts To Value; Electronics Hold Firm
Today?s challenging economy and low consumer confidence has led to a 14% decline in fashion spending among US teens and a shift toward value in both fashion and restaurant purchases, according to a ...
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28
Mobile Search in Western Europe to Hit ?2.3B by 2013
Mobile search advertising revenues in Western Europe will grow from ?39 million in 2008 to ?2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%, according to a report ...
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28
Only 8% of Advertisers Say Twitter is Effective Promo Tool
Though Twitter is currently in the spotlight as a media darling, only 8% of advertisers and consumers think it?s a very effective promotion tool, according to (pdf)
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27
Advertisers, Consumers Disagree on Ad Effectiveness
Though advertisers and consumers both agree that amusing ads are effective and scary and guilt-inducing ads are not, they don?t see eye-to-eye on the efficacy of other types of advertising appeals, ...
Liepa
27
30 years of sports advertising
From a world without brands to logos in every possible place - all within three decades1979 It seemed incredibly crass, 30 years ago this month, when Liverpool took to the field in shirts bearing the ...
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27
Burger King Reinvades Tokyo with Anger in Tow
Though it basically fled Japan in 2001 after losing a price war with McDonald's, Burger King's aiming for for a comeback on the island nation.
Promoting the Japanese launch of the Angry ...
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23
Spring Research pradėjo taikyti naują vartotojų emocijų matavimo metodą
Rinkos tyrimų ir konsultacijų bendrovė Spring Research pradėjo taikyti naują metodą, įvertinantį emocinę reklaminių kampanijų įtaką.
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23
Victor Keegan: Barcodes will be the next net revolution but only with smartphone support
It takes a lot of imagination to turn the concept of barcodes into something sexy. Yet they are the nearest thing on the net to a revolution that hasn't happened. We are so used to thinking of ...
Liepa
23
Fuel Prices Have Little Long-Term Effect on Car Buys
While higher gas prices in the US may create immediate demand for small, more fuel-efficient cars, this demand is not sustained over a longer period of time and consumers who were inclined to select ...
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23
iPhone Rains on Palm Pre?s Search Parade
Though a digital ad campaign for the new Palm Pre smartphone appears to have reached target consumer segments and generated early interest for the new device in May and early June, online searches ...
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22
Pabaigėm viešinti Stella Artois 25-ių metų video reklamos istoriją. Smagaus žiūrėjimo!
Surinkome pačius geriausius pavyzdžius jūsų malonumui. Klipus rasite "Smagu matyti" dalyje, arba tiesiog suvedę į paieškos langelį žodį, susijusį su alumi, tarkime ...
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22
Social Media Engagement Directly Linked to Financial Success
Starbucks is the world?s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of ...
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22
How an iPhone Killed
Sun Danyong was just 25 when he jumped out of his Shenzhen, China apartment. Days before he lost track of one of 14 4th generation iPhones his company, Foxconn, was working on. What's saddest ...
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22
Bad Ad Placement: Twix and the Smoking Baby
Thanks, super secret source who spends his/her work day watching smoking baby videos on Metacafe!
More: "Bad Ad Placement"
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21
Kid Rock Kicks Off Inevitable Career as Beer Salesman
After forays into rap-rock, hip-hop and country slop, the self-proclaimed "American Badass" has launched his own brand of brew called, you guessed it, "American Badass."
Kid ...
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21
Kanų liūtai neverti nei 5 eurų. Nyderlandų agentūros Boondoggle eksperimentas
Auskinės Kanų liūtų statulėlės pasirodo esą visiškai neauksinės. Tai parodė Nyderlandų agentūros Boondoggle eksperimentas. Agentūra šiais metais laimėjo jų net penkias ir, suprantama, ...
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21
Top Social Media Sites: Twitter Leaps 1,989%
A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one ...
Liepa
21
UK government advertising and marketing bill rises by nearly 50%
High-profile campaigns to tackle obesity, smoking and climate change lead to huge riseThe UK government boosted its advertising and marketing spend by a massive 43%, to
Liepa
21
Steven Seagal and Jean-Claude Van Damme fight in spliced Channel Five promo
Channel Five claims ad is first mash-up of fight between Jean-Claud Van Damme and Steven Seagal to win rights clearanceIt is the showdown that action-film lovers of a certain age dream about ? a ...
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20
NEPILNAMEČIŲ APSAUGOS NUO NEIGIAMO VIEŠOSIOS INFORMACIJOS POVEIKIO ĮSTATYMAS
Nauja įstatymo redakcija įsigalios 2010 m. kovo 1 dieną ir po šios dienos viskas pasikeis. Įdomu kas ir kaip.
Liepa
20
First run in Vibram Five Finger shoes
*File under totally unrelated stuff*
I have just taken my first ever run in a pair of Vibram Five Finger shoes. They look crazy, generate funny stares and comments from passers-by and…..are ...
Liepa
20
Companies pledge
Firms including Diageo, Carlsberg, Marks & Spencer and Stella Artois back 'Campaign for Smarter Drinking'Companies including Diageo, Carlsberg, Marks & Spencer and Stella ...
Liepa
16
Magna: US Ad Economy to Slip 14.5% in 2009
The US ad economy will slip 14.5% this year, according to a forecast - the first using a new methodology - from Interpublic?s MAGNA unit, writes MediaBuyerPlanner.
The new methodology uses revenue ...
Liepa
16
Online gaming: Has Evony become the most despised game on the web?
Quite possibly. If you've been anywhere near the internet in recent weeks, you may well have noticed the vast number of promotions for a game called Evony ? campaigns on websites featuring buxom ...
Liepa
16
Did Discovery Kill a Shark For Their Dang Programming?
No, no they didn't. But being the paranoid type, it's the first thing we thought when the story of the fallen Basking shark broke yesterday. Uh, this is not a part of shark week, it's ...
Liepa
15
Iphone savininkai renkasi mobilųjį internetą
Pagal naujausius tyrimus Iphone naudotojai praleidžia daugiau laiko naršydami mobiliajame internete, nei skaito laikraščius, klausosi radijo ar žiūri televiziją.
Liepa
15
Kids & Pets Inspire Less Brand Switching
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child- ...
Liepa
15
6 Lessons From best job in the world campaign
Respected blogger and author Rohit Bhargava has written a great piece summing up the success of the Best Job in the World campaign run by Queensland Tourism.
The campaign cleaned up at Cannes ...
Liepa
14
Viešas pažeminimas United Airlines
Dažnai lėktuvais skraidantiems
keleiviams nutinka prarasto ar sugadinto bagažo istorijos. Grupės “Sons
of Maxwell” nariams tokia istorija irgi nutiko.
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14
Sir Martin Sorrell | MediaGuardian 100 2009
Influential WPP chief Sir Martin Sorrell remains in the MediaGuardian 100 top 20 despite the group shedding jobs after being hit harder than expected by the recessionJob: group chief executive, ...
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14
Rory Sutherland | MediaGuardian 100 2009
Ogilvy's Rory Sutherland leaps into the MediaGuardian 100 after making an impression as president of ad industry body the IPAJob: vice-chairman, Ogilvy Group UK; executive creative director, ...
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14
TV Station Revenues to Fall 17% in 2009
Continued drops in television revenues this year have prompted BIA Advisory Services to revise its earlier projected estimates for 2009 to $16.6 billion, a 17.3% percent decline from 2008 and a ...
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14
Cilla Snowball | MediaGuardian 100 2009
AMV Group chief Cilla Snowball claims her MediaGuardian 100 place as 'biggest and best' in the ad businessJob: chairman and chief executive, AMV Group; chairman, AMV BBDOAge: 50Industry: ...
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14
Robert Saville | MediaGuardian 100 2009
Mother's Robert Saville returns to the MediaGuardian 100 thanks to his agency's successful campaigns for clients such as Diet Coke, Stella Artois and PG TipsJob: partner and executive ...
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14
Trevor Beattie | MediaGuardian 100 2009
Ad man Trevor Beattie holds his place in the MediaGuardian 100 as the sale of a stake in his agency to South Korean advertising powerhouse Cheil extends his global influenceJob: founding partner, ...
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13
BING nuspręs už jus. Google leis jums patiems nuspręsti.
Bing paieškos variklis siūlantis sprendimus lėtai didiną savo rinkos dalį. Gal tai jų komunikacijos dėka? Bingas teikia sprendimus, tačiau ar ne vartotojai norėtų spręsti?
Liepa
13
Dare Comics offer 'perpetual advert'
Taking a cue from the superheroes it has created, a comic book publisher is attempting its own incredible feat: to become the first media company to offer a full-page advert across all of its ...
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13
Engagement marketing wins in 2009
This week’s BRW magazine has another perceptive column by Neil Shoebridge, this time regarding the recent Cannes Advertising Festival awards. Shoebridge observed that this old-school ad-fest ...
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13
Google Insists Its Behavioral Targeting is Benign
In a double secret presentation to lawmakers as part of a Congressional hearing on behavioral advertising, Google defended its practice in a not so well-hidden document obtained by advocacy group ...
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13
Face-to-Face Still Tops for Purchase Decisions
Neutral, informal communication on behalf of a preferred brand or vendor can have significant and far-reaching impact on purchase decisions, and in-person word-of-mouth still carries more weight - ...
Liepa
10
Burger Kingas tęsia įžeidinėjimų seriją
Balandžio mėnesį Burger Kinga’s nusprendė truputėli pasityčioti iš meksikiečių. Gegužę atėjo eilė moterims. Na o paskutinis žingsnis - Hindu dievybė.
Liepa
10
Google Rules Search, but Bing Creeps Up Steadily
Bing increased Microsoft?s share of the US search market by 1% last month and continues to slowly but steadily chip away at Yahoo and Google, according to an analysis conducted by StatCounter.
Data ...
Liepa
09
M. Jacksono vaiduoklis Lary King Live laidoje
MJ šiuo metu neabejotinai yra populiariausias planetos žmogus. Pagal youtube peržiūras, atrodo, kad jo vaiduoklis gal netgi pralenks realaus MJ video peržiūrų skaičių...
Liepa
08
Cramer Krasselt's Summer Hangover
It's been a tough couple of weeks for Cramer-Krasselt, which has lost 2 alcohol accounts of late: Corona Light and Yellow Tail. Last week the Corona people announced that their media account ...
Liepa
08
Kids? Online Time Jumps 63% in 5 Years
The number of children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. There also has been a 63% ...
Liepa
08
PETA Takes on Pamplona
As Pamplona, Spain kicks off its annual San Fermin Festival, which of course includes the running of the bulls, tons of booze and potential impalement, the folks at PETA have chosen to participate ...
Liepa
08
The Best/Worst Endorsement for KFC, Ever
At :52 seconds, Magic Johnson begins a story about how one time he went to Michael Jackson's house for dinner. At first he was terrified, but only because MJ was his idol — I'm pretty ...
Liepa
07
Global advertising recession forecast to hit lowest point this year
Nadir expected in second half of 2009, with North America and western Europe not likely to return to growth until 2011The global advertising recession will reach its nadir in the second half of this ...
Liepa
07
Employment & Age Top Factors in Cell Phone, PDA Use
Nearly nine in 10 (87%) US Americans report that they own a cell phone, and 16% say they own a personal digital assistant (PDA) such as a Blackberry, Palm or iPhone, according to a recent Marist ...
Liepa
07
DraftFCB Toronto Appeals to Youths with Drug-Fueled Eyeball
Growing up in the 80's, the most profound anti-drug messages were relayed to me through those kids wearing D.A.R.E. t-shirts, the "I learned it from watching you!" spot and a few ...
Liepa
07
Energy Drink Special Ingredient: Razorblades
Two energy drinks that are so hardcore they're sold in vials have been recalled after one vial of each variety was found to contain a utility knife blade. That's bad-ass, but according to ...
Liepa
07
If It Bleeds, It Saves Lives
Big thanks to Dabitch at AdLand for sharing this clip from a New Zealand news program, which covered a bleeding billboard. The sign begins to bleed when it rains, warning drivers that the area they ...
Liepa
06
Magazine Closings Accelerate in Q2 2009
A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according ...
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03
Aston Martin kartu su Toyota pristatys supermini miesto automobilį
Ar tai naujas superautomobilis? Ne, visiškai priešingai - pagal Aston Martini Cygnet koncepciją, tai bus miesto "į darbą ir atgal" tipo prabangus automobilis. Ir jis gali atrodyti ...
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03
Nestandartinė skulptūra prie kavinės Vilniuje
Vilniaus Naujamiestyje, Algirdo gatvėje, prie įėjimo į vieną iš kavinių, buvo sumontuota Edmundo Končiaus skulptūra „Visi mes mirsime arba paskutinė cigaretė“. Skulptūra sukurta ...
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03
Michael Jackson Death Completely Overwhelms Media
The breaking news of Michael Jackson?s sudden death last week dramatically slowed the internet, crippled Google, crashed Twitter, sent iTunes and BitTorrent downloads skyrocketing and made for a huge ...
Liepa
03
Half of Twitter Has Never Tweeted
Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following ...
Liepa
03
Microsoft drops vomiting ad after complaints
After a wave of complaints from customers, Microsoft has dropped a controversial online ad for its Internet Explorer web browser that featured a vomiting woman. The spot, which hit the internet ...
Liepa
02
TV Ads Most Helpful; Web Banners Most Ignored
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from ...
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02
Twitteris. Coca Cola sako labas Pepsi
Netgi patys aršiausi konkurentai internetinėje socialinėje erdvėje gali būti draugais (bent jau viens kito sekėjais)
Liepa
02
Louis Vuitton persistengė
Nors Louis Vuitton reklaminė kampanija ruduo/ žiema 2009/ 2010 dar neprasidėjo, tačiau internete šios kampanijos nuotraukos jau prieinamos ir plačiai aptarinėjamos visuomenėje
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02
Baigėm krauti Cannes Lions Grand Prix laimėtjų kolekciją pradedant 1955 metais
Dabar galite nuosekliai mėgautis kūrybinės minties reklamoje evoliucijos pažinimu. Nuo 1955 iki 2009. Nemažai.
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02
Cannes Lions Media Grand Prix Kit Kat Mail 2009, JWT JAPAN agentūra
Įprasta, kad Kit Kat brandą daugelio šalių gyventojai tapatina su šokoladu, tačiau visiškai kitą reikšmę jis turi Japonijoje – KITTO KATSU reiškia BŪTINAI LAIMĖSI
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01
Twitter Hits Right Notes for Music Industry
Twitter users are more engaged with music - both online and offline - than their non-tweeting counterparts and also are more likely to spend money on downloaded music, according to research from The ...
Liepa
01
Top 10 Hardware Sites: iPhone Propels Apple to #1
Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which also sent blog posts soaring after it was announced, according to ...
Liepa
01
The Campaign For the End of the World
In 2012, we might all die like the world's oldest civilizations (and don't forget Nostradamus) predicted. And now there's a movie to tell us all about what it might look like. As cool ...
Liepa
01
Agentūros svetainė - pasaulio veidrodis
Crispin Porter + Bogusky ka tik paleido į gyvenimą savo naują interneto svetainę ir prisijungė prie web 2.0 pasaulio bendruomenės
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01
Ad with priest and nun in 'seductive pose' is banned
An ice cream advert which showed a priest and a nun in a "seductive pose" has been banned after complaints that it was offensive, the Advertising Standards Authority said today. The ...
Birž.
30
10 pačių kūrybiškiausių pasaulyje žmonių reklamos srityje
Žurnalas "Fast Company" paskelbė 10 pačių kūrybiškiausių reklamos pasaulio žmonių sąrašą. Pristatome juos ir jų:
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30
Consumers Increase Saving and Spending in May
During May 2009, US consumers saved significantly more money than they did in April 2009, but also earned and spent a little more, according to the most recent Personal Income and Outlays Report from ...
Birž.
30
Mobile Phones Beat PCs for Young Women
The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found that young women spend twice as much ...
Birž.
30
Microsoft: Razorfish For Sale
The Financial Times reports today that Microsoft will sell Razorfish, the digital agency they picked up just over 2 years ago following the purchase of aQuantive.
Though details are thin, it has ...
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29
O gerai pirmadienio nuotaikai jums padainuos Omar'as Souleyman'as
Pirmadienis - dar nepabaiga!
Birž.
29
Michael Jackson Ads
Throughout the years, Michael Jackson took part in a number of commercials, including one for his own tour.
Click continued for more ads he took part in. E-mail agencyspy at gmail dot come to ...
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29
The Three Who Died: Michael Jackson, Farrah Fawcett, Ed McMahon
Yesterday began the deaths of three major figures, each of whom played a part in the advertising world throughout their careers. The latest and maybe most relevant is Michael Jackson, who reportedly ...
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29
Google Holds 65% Search Share in Pre-Bing Rankings
Americans conducted 14.3 billion searches at the five core search engines in May 2009, with nearly two-thirds (65%) of searches performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites, ...
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29
French Supreme Court Dubs L'Oreal Racist
It took only nine years, but French Supreme Court La Cour de Cassation has found cosmetics behemoth L'Oreal and hiring firm Adecco guilty of racial discrimination.
The case dates back to 2000, ...
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26
Mobiliosios reklamos karai: Konkurencija didėja
Reklamos rinka iPhone taikomosiose programose pradeda kaisti. Vakar Google pranešė, kad paleidžia mobilioms programos skirtą programinę įrangą „AdSense“. Ši programa suteikia galimybę ...
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25
Media info: Žurnalas Deko stabdo veiklą
Vienas populiariausių interjero žurnalų DEKO, nuo liepos mėnesio laikinai pristabdė savo veiklą. Tikimės tai tik vasaros atostogos. :)
Birž.
25
Sidras Anglijoje puola bankininkus - argi ne smagu?
Sidras Strongbow šiuo metu įgyvendiną reklaminę kampaniją, kurioje užsipuola bankininkus...
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25
Blackberry Battles iPhone Loyalty ?Stampede?
Four out of 10 Blackberry and other smartphone users say they would switch to Apple?s iPhone as their next smartphone purchase, while only 14% of non-Blackberry smartphone users would switch to a ...
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25
Pentagram Draws Up Unfiltered Cigarette Packaging
In response to President Obama's soon-to-be-signed anti-tobacco legislation, which includes the requirement that colorful cigarette ads be replaced with stark black & white only text, ...
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25
Healthy Eating Low Priority for Diners-Out
Despite increased buzz about healthy dining and restaurant nutrition labeling, healthy menu items still face a tough battle for acceptance, with only 51% of US restaurant patrons reporting they order ...
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25
Zimbabwean newspaper campaign turns worthless banknotes into gold
Campaign to boost sales of the Zimbabwean using useless currency wins top award at Cannes Lions advertising festivalA campaign to boost sales of the Zimbabwean, a newspaper that attacked Robert ...
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25
When "Branding" Goes Too Far
It's no secret that Abercrombie & Fitch does a good job hiring hot people to mope around their ear-drum-destroying stores to "fold clothes" (read: look sexy). Bottom line, ...
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23
Jau greitoje ateityje galima tikėtis kontekstinės lauko reklamos
Singapūro technologijų bendrovė Agency for Science, Technology, and Research (A*Star) sukūrė technologiją skaitmeniniams lauko reklamos stendams, kuri atpažįsta žmogaus lyti ir amžių
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23
Consumers Won?t Sacrifice Dishwashers or Baggies for Environment
Though global consumers care about the environment and are making definite attempts to be ?green? in their daily habits and purchasing decisions, many remain unwilling to adopt environmentally ...
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23
"Geriausias darbas pasaulyje" laimėjo du Grand Prix Kanuose!!!
Praėjusią naktį, paskelbti, tokių nominacijų kaip - Promo, PR ir Direct Lions – nugalėtojai. Net du Grand Prix laimėjo Australijos agentūra “CumminsNitro“ už projektą – ...
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22
Bacardi's Summer Accessory of Choice: An Ugly Girlfriend
Political correctness be damned, Tel Aviv-based McCann Digital has launched a new site for the Bacardi Breezer line which touts the perfect summer accessory in the form of an ugly girlfriend who ...
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22
HDTV Zooms into US Homes; Blu-ray Stuck in Neutral
Though nearly half of US consumers now own a high definition TV (HDTV), just one in ten (11%) say they own an HD DVD player and 7% own a Blu-ray player, according to (pdf) a recent poll by Harris ...
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21
Today's Illegal Ad: Wow, Wonder What Real Wolf Boy Thinks?
Philips has a razor and ha ha they're hoping to shave some hairy people. In this video, they pick a character called Wolf Boy, who judging by the kookiness of this spot is not based on the real ...
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21
Television viewers & advertisers losing due to clutter
Is television advertising under threat in Australia?
Earlier this week Robert Morgan, executive chairman of the Clemenger advertising group, wrote an excellent piece for The Australian. He argued ...
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21
Web Ads More Memorable in Context
Ads that run on websites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to Cond
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19
Europoje prognozuojamas internetinės reklamos nuosmukis
2009 metais išsivysčiusiose Europos šalyse galimas reklamos internete nuosmukis. Lyginant su 2008 metais, ten, kur rinka augo pakankamai greitai, galimas žymus sulėtėjimas.
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18
DAUGIAU NAUJIENŲ ŠIANDIEN NEBUS!
Šiandiena vyksta Inspired ACADEMY seminaras ir visa redakcija yra tenai. Taip kad No News Today :)
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18
Pagal dar vieną Seimo priimtą įstatymą, Simpsonų rodymas turėtų būti perkeltas po 23 val.
Užvakar Seimas nubalsavo už dar vieną „Nepilnamečių apsaugos nuo neigiamo viešosios informacijos poveikio įstatymo pakeitimo istatymą”, remiantis kuriuo animacinio serialo „Simpsonai“ ...
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18
Does Limited Cigarette Marketing Restrict Free Speech?
The imbroglio between proponents of the recently passed law allowing the FDA to regulate — everything — related to the tobacco industry (most notably for you, the advertising of tobacco ...
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17
Ad Agency Opens Doors to Unemployed
The Horn Corp. is a small NYC based ad agency and in these tough times they've opened their doors to out of work ad folk. You can stop in with your lap top and use an empty desk while you ...
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17
61% of Americans Seek Online Medical Info
While Americans still turn to traditional sources most often when seeking medical advice or information, a majority (61%) now say they also look online for health advice, up from only 25% in 2000, ...
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17
ONE HD to launch for regional viewers
Macquarie Southern Cross Media (MSCM) has announced that high definition television will be available to regional viewers of Southern Cross Ten who currently receive our high definition (HD) service ...
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17
Wall Street Journal Cuts Ad Column to 2x/Week
AgencySpy has confirmed that the Wall Street Journal's advertising section has been cut from 5 times per week to just 2, marking a subtle change in how the publication covers your industry.
A ...
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16
Cannes Doesn't Matter Anymore
Cannes Doesn't Matter Anymore ... and Neither Do the TV Ads It Celebrates, Believes Chaos Scenario Author
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16
Neregėta Kanada. Ekonomikos stimuliavimas reklama
Kanados vyriausybė priėmė sprendimą skirti 20 milijonų dolerių vidaus turizmui skatinti. DDB Canada sukurta "LOCAL KNOW" reklaminė kampanija bus vykdoma du metus iš eilės ir ...
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15
Glasses Direct leidžia lankytojams išbandyti akinius naudojantis internetine kamera
Glasses Direct, įmonė, prekiaujanti akiniais internetu, įvedė naują paslaugą – nuo šiol klientai galės pasimatuoti akinius naudojantis internetine kamera. Tai vadinama Glasses Direct Video ...
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15
Alzheimer's awareness needs no explanation
This ad, "Fortunately", for Alzheimer's awareness needs no explanation.
Via Illegal Advertising
More: "Illegal Ads"
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15
Marks & Spencer trumpets ethical initiatives in ad campaign
Marks & Spencer is to launch a national advertising campaign pushing its 200 m puonds ethical plan and chiding rivals for giving up on "fashionable" eco-policies due to the ...
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12
Sonny Ericson teniso gastrolės internete
Kartu su vasaros sezonu Sony Erricson Moterų teniso asociacija toliau, plėtodama savo metus trunkančią reklaminę kampaniją “Ieškai Herojaus?”, plečiasi ir į internetą, pasitelkiant tam ...
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12
Birželio 12 JAV pereina prie skaitmeninio TV perdavimo
Vos už keleto dienų JAV TV transliacijos pereina prie skaitmeninio
transliavimo, tuo tarpu skaičiuojama kiek gi namų ūkių vietoj vaizdo
matys tik “sniegelį” jeigu nesuskubs imtis ...
Birž.
12
Nescafe "užvažiavimas" and Starbucks
JAV susipešė Starbucks su Nescafe. Starbucks į rinką paleido tirpią kavą VIA. Nescafe tai visai nepatiko ir ji pradėjo reklaminę kampaniją, kurioje tiesiogiai “važiuoja” ant savo ...
Birž.
12
Oh Dear Lord, Vox Media's "Viral" is Pooperrific
I understand you have a new product and you want to impress the pants off your potential clients by using clever metaphoric scenarios. But these are neither clever nor metaphoric. Furthermore ...
Birž.
12
Czech Grocer Uses MO. Family's Xmas Pic for Window Ad
There's a grocery store in Prague that's using a picture found on a Missouri woman's Web site as part of a new campaign for home delivery. The problem: the picture was just a ...
Birž.
12
Same Song, Different Beverage
It's been bothering me for weeks now — I knew I'd heard this song, 'To Build a Home' by The Cinematic Orchestra. And now, thanks to the power of Twitter (you know who you are!), ...
Birž.
11
Socialinė reklama Rusijoje - jums patiems reikia tai pamatyti.
Kas sakė, kad valstybinės institucijos neturi humoro jausmo? Pažiūrėkite foto...
Birž.
11
Gays & Lesbians More Likely to Read Blogs, Tweet, Use SocNets
More than half (55%) of gay and lesbian respondents in a recent survey by Harris Interactive report that they read some type of blog - compared with only 38% of heterosexuals - and also are more ...
Birž.
11
Tyrimas: paaugliai neatsisako apsipirkimo įpročių
Paaugliams buvimas prekybos centruose yra svarbus socializacijos procesas, apimantis buvimą su draugais, valgymą ir apsipirkimus. Tokie jaunimo įpročiai nesikeičia ir recesijos metu. 12-17 metų ...
Birž.
11
Poker ads banned for linking gambling to sexual success
Watchdog the ASA censures Swank Poker campaign running in adult magazine for promising 'hot action' to online gamblersA magazine campaign for gambling firm Swank Poker, featuring a woman ...
Birž.
11
Cannes Plans: Cliff Freeman, Digitas, Red Tettemer
The annual Cannes Lions festival is edging ever closer, with just 11 days before things get under way. Tucked way down in the archive (from 2 weeks ago) we found the some more bits on what Digitas, ...
Birž.
11
Local Mobile Content Audience Grows 51%
The number of consumers who seek local information on a mobile device grew 51% from March 2008 to March 2009, according to data from comScore Mobile, which also found that mobile subscribers are ...
Birž.
11
The Story Behind 'Hatchet Man' - a Film Inspired, Written and Produced by Ad Folk
Earlier this week we introduced you to the NetflixFindYourVoice film-making contest and one of the top ten finalists, which happens to be based on a story we broke late last year. Oh, it was that ...
Birž.
10
Didžiausias Europos lauko reklamos stendas - Maskvoje
BMW GROUP Rusija, vėl tapo didžiausios lauko reklamos savininke Europoje. Ant 6000 kvadratinių metrų plakato pavaizduota visa BMW istorija. Reklaminis plakatas kabo ant statybinių pastolių ...
Birž.
10
Channel 4 - pirmasis kanalas, atiduodantis visą savo laidų archyvą vartotojams. VOD (Video On Demand) paslauga
Chanel 4 taps pirmuoju transliuotuoju Didžiojoje Britanijoje, kurio programų archyvus bus galima peržiūrėti nemokamai internetiniame puslapyje. Nuo šių metų liepos mėnesio, 4000 valandų ...
Birž.
10
Preliminary Data: Bing Gives Spring to Microsoft Search
Microsoft?s position in the online search market improved substantially in the days following the introduction of its new search engine Bing, according to a very preliminary analysis by comScore. ...
Birž.
10
'Nice people take drugs' ads pulled from London buses
Chief executive of Release, the charity behind the adverts, accuses advertising regulators of censorshipThe chief executive of leading drugs and humans rights charity Release today accused ...
Birž.
10
Email, IM, Texting Use Vary By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according ...
Birž.
10
Paid Subscriptions to Digital Magazine Editions Rising
The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations, reports MediaBuyerPlanner.
In the first six months of 2007, a ...
Birž.
10
Hunh. Here's One of Those Fake Tru Blood Ads
Via
More: "Gawker's Blood Copy Campaign is a Messy McPieface"
Birž.
10
Marketing Society Awards for Excellence 2009: full list of winners
Customer insightBSkyB: "Accelerating Advocacy: How A Customer Closeness Group Changed The Face Of Sky"New brand or business (winner)Freesat: "Brilliant for Everyone"New brand or ...
Birž.
09
Internautai vartotojai turi stipresnius ryšius su prekės ženklu. Millward Brown tyrimas.
IMRG duomenimis, pardavimai internetu pasaulyje net recesijos laikais nenustoja augę (pastaraisiais metais užfiksuotas 14% augimas), todėl vartotojas-internautas prekės ženklui yra ypatingai ...
Birž.
09
Advertising: Does it pay to put your money where your mouth is?
If you want to demonstrate that something is effective, there is arguably only one way to do it. By using it. So what do you do when you want to promote the wonders of television advertising? Put out ...
Birž.
09
The New iPhone 3G S
Wow, it's got video.
More: "Pandora Versus Sirius: Will Free Music Beat Paid?"
Birž.
08
98% of ?Green? Product Labels Potentially Misleading
A whopping 98% of products that are advertised, labeled or packaged as ?green,? are not telling the complete truth about their environmental friendliness and are potentially misleading consumers with ...
Birž.
08
So what if nice people take drugs? | Seth Freedman
A simplistic advertising campaign masks the corrosive, corrupting nature of narcoticsYesterday afternoon, I met Release's spokeswoman Claudia Rubin outside Old Street station in London. In a ...
Birž.
08
Mobile Marketing to Jump 26% in 2009
The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%, reports MediaBuyerPlanner.
While the mobile ...
Birž.
08
The Consultancy Pitch and Pay-to-Play Advertising
Did you know consultancies charge? (Multiple Answers Allowed)(polls)
One of my spies asked me a question today that I want to pass along to you. The question: "is it common knowledge that when ...
Birž.
05
Louis Vuitton švenčia išsilaipinimo mėnulyje 40-metį
Louis Vuitton švenčia išsilaipinimo mėnulyje 40-metį: 1969 m. liepą,
legendinės misijos „Apollon-11“ amerikiečių kosmonautai Baz Oldrin ir
Neil Armstrong įžengė į Mėnulį. 79 – ...
Birž.
05
Emiratai paskelbė 160 mln. svaro sterlingų konkursą
Dubajuje įsikūrusi avialinijų bendrovė Emiratai ketina išleisti 160 mln. svarų sterlingų pasaulinei reklaminei kampanijai. Nors konkurso data dar nenustatyta, keletą kompanijų jau dabar ...
Birž.
04
Google išleido į vartotojų elgesį orientuotą reklamos sistemą
Google išleido į rinką naują produktą-į vartotojų elgesį orentuotą
reklamos sistemą, parengtą ant paieškos platformos AdSense partnerių
tinklapių, bei YouTube.
Reklama asocijuosis su ...
Birž.
04
iPhone liepos mėnesį išleidžia naują operacinę sistemą. Reklamos galimybių kūrėjai neatsilieka nei per žingsnį
Daugelis jau yra girdėję, jog Apple ruošiasi išleisti gerokai patobulintą operacinę sistemą savo mobiliesiems telefonams iPhone 3.0. Paraleliai, mobilios reklamos tinklas AdMob taip pat ...
Birž.
04
Depressed Women Shop & Spend More
Women are inclined to spend more money during times of crisis and when they are depressed than they spend during stable times in their lives, according to a recent study from the UK?s University of ...
Birž.
04
Experience with Gays & Lesbians Breeds Support for GLBT Causes
While 57% of Americans oppose legalizing same-sex marriage, Americans who personally know someone who is gay or lesbian are almost evenly divided on the matter, with 49% in favor and 47% opposed, ...
Birž.
04
If You Work at WPP, Say Bye Bye to the Next 5 Years
WPP shareholders voted overwhelmingly in favor of a program that, if successful, will make them and Sir Martin Sorrell (aka June 21), a lot of money. For you, WPP kids, that means more business ...
Birž.
03
Šiais metais į Kanų festivalį išsiųsta 20% mažiau reklamos
Į labiausiai prestižinį reklamos festivalį Cannes Lions šiemet pateikta net 20% mažiau darbų. Pateikiame statistiką
Birž.
03
Rytoj startuoja grandiozinis pasaulinio masto SonyEricsson projektas PocketTV - nepraleiskit!!!
Sony Ericsson pradeda transliuoti muzikos-pramogų šou Pocket TV, kurį žiūrovai galės stebėti per savo mobilų telefoną ar YouTube nuo birželio 4 d.
Birž.
03
The Next Phase in What You Do
From time to time a gaming device comes along that pushes the envelope on our perceptions of what it means to be entertained. Yesterday XBOX launched the next took in product integration that has ...
Birž.
03
Wanted: Dirt-free celebrity to help Keep Britain Tidy
Environmental charity seeks clean-living star for ad campaignKeep Britain Tidy is seeking a clean-living celebrity who may not have much time on their hands but must be blameless and extremely ...
Birž.
03
Q109 Newspaper Ad Revenues Plunge 28%
Combined print and online newspaper advertising revenues totaled $6.6 billion in the first quarter of 2009, a precipitous tumble of more than 28% over the same period in 2008 when total revenue was ...
Birž.
03
Twitter Falls Flat for 78% of Gen Y
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use ...
Birž.
02
Moterys renkasi Apple. Tyrimo apžvalga
“Solutions Research Group” (SRG) atliko moterų tyrimą JAV. „Kai moterys naujų technologijų naudojime susilygino su vyrais, tapo labai svarbu, ką ir kodėl jos renkasi,“ sako Donna Hall, ...
Birž.
02
Virgin Media introduces 'Red' as new face of its entertainment channel
Character for Virgin 1 idents has been developed by the creator of Monkey, the star of ads for PG Tips and ITV DigitalVirgin Media Television has called in the creator of Monkey, the star of TV ads ...
Birž.
02
Germany?s Online Audience Europe?s Largest; Turkey?s Most Engaged
Of the 17 European countries individually tracked in April 2009, Germany?s online audience was the continent?s largest, racking up 40 million unique visitors during the month, according to data from ...
Birž.
02
Lotto Spending Becomes Latest Recession Casualty
Despite dreams of ?hitting the big one? and rising above the current economic crisis with a lucky Powerball payout, 46% of American lottery players report they are now cutting back on their personal ...
Birž.
02
Now is the time to innovate or die
How do you see the current economy? Do the tumultuous ructions in the media and advertising industries intimidate you or excite you?
In the agency world there currently seems to be two camps; those ...
Birž.
01
Banerio paspaudimų skaičius dar nenusako reklamos efektyvumo internete
Kompanija iProspect paviešino interneto vartotojų tyrimą „iProspect Search Engine Marketing and Online Display Advertising Integration Study“, kurio metu paaiškėjo, kad beveik vienodas ...
Birž.
01
Adwatch: Beer and loathing
In this month's Adwatch: beer with balls, cider that isn't, and Sainsbury's key role in 140 years of social progress. What's giving you the nark this month?We all know the score ...
Birž.
01
Twitter to Move into Business Mainstream
More than eight in 10 Twitter users, most of whom represent small businesses, expect their company?s use of the popular microblogging tool to increase in the next six months, according to a recent, ...
Birž.
01
Today's Illegal Ad
We're working on a big piece at the moment. Sorry for the delayed reporting — stay tuned. Meantime, check out this ad from HSBC and our friends at Illegal Advertising.
More: "Illegal ...
Geguž.
29
Nauji dievai JAV - viskas, kas yra sakoma, priimama besąlygiškai. Oprah fenomenas.
Kiekvienas TV pardavėjas nori savo „Oprah efekto“ (Winfrey Oprah pokalbiu laida). Šios moters šou duoda tai ko visi marketingo specialistai maldauja – emocinio ryšio, kuris žengia daug ...
Geguž.
29
US Mobile Internet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) who connect to the mobile web is still relatively low compared with the 100 million ...
Geguž.
29
Unique Baby Names May Portend Narcissism Epidemic
American parents are giving their children increasingly unique and unusual names, while the most common names are no longer as popular or widespread as they once were, according to a study of ...
Geguž.
29
Average Age of Magazine Readers Rises
The median age of readers of consumer magazines, especially men, appears to be on the rise, having increased by more than three years between the spring of 2001 and spring 2009, writes ...
Geguž.
29
Why Not Pay for Bad Press?
In the aftermath of the Gawker poopiness it now seems pertinent to look at what can be learned. When BloodCopy became a "part" of the editorial body (despite being an advertisement for ...
Geguž.
28
US Consumer Outlook Takes Dramatic Turn for Better
The Consumer Confidence Index built upon its dramatic April increase with a 14.1-percentage point jump in May. The Index now stands at 54.9, up from an adjusted score of 40.8 last month, Retailer ...
Geguž.
28
Tikrai neblogas lauko reklamos sprendimas: Pedigree
Viskas labai teisinga - ir brand'as ir tema ir išpildymas.
Geguž.
28
How Not to Place Products: In a PussyCat Dolls Video
The PussyCat Dolls have a new song called, "Hush, Hush" and of course all the kids are crazy over it. But what drove us crazy was the confluence of terribly placed products in the ...
Geguž.
28
TV Guide Turns Logo into Ad Space
Tattoo Highway is one of A&E's new shows and as part of an effort to get the tat-roadtrip themed program off the ground they tatted out TVGuide dot com's logo. See image.
Yet ...
Geguž.
28
Gawker's Blood Copy Campaign is a Messy McPieface
After we posted yesterday about the hullabaloo with this HBO's True Blood + Gawker Media + Campfire campaign, things just started getting wonkier. Here's how:
Gawker Media called us to ...
Geguž.
27
Top Tech Brands for Women: Apple #1
Apple ranks as the top technology brand among women in the US, who were asked which tech brand or company they admired most, according to a study from Solutions Research Group (SRG). Apple was ...
Geguž.
27
Mirė Danone krikštatėvis
Sulaukęs 103 metų mirė Daniel Carasso, Danone garbės prezidentas, kurio vardu ir buvo pavadinta kompanija
Geguž.
27
UK neleista didinti reklamos kiekio TV eteryje
Nepriklausoma Jungtinės Karalystės ryšių reguliavimo tarnyba Ofcom
paskelbė, kad nedidins reklamos kiekio televizijoje mažiausiai iki 2010
pavasario. Pagal gegužės 26 d. sprendimą, Ofcom ...
Geguž.
27
David Beckham fronts anti-malaria ads
Footballer stars in ads running during Champions League final to highlight need for mosquito nets to protect families in AfricaDavid Beckham is to star in a TV advertising campaign raising awareness ...
Geguž.
27
Banks Halve Credit-Card Offers; Want Consumers to Spend Own Money
Faced with mounting delinquencies and charge-offs, US banks have cut in half the number of credit-card solicitations they are sending out, while encouraging consumers to spend their own money - ...
Geguž.
27
Is Twitter More Social Media or Search?
Is Twitter a Search Engine or Social Medium?(online poll)
What do you think and why: is Twitter a social media tool or a search tool? Think about the way Google works and the plans for ...
Geguž.
27
Gawker Media and the Blood Copy Campaign
Today NYC based Campfire and Gawker Media launched a campaign for HBO's True Blood, a program about vampires becoming a part of society and everything that follows. In keeping up with the ...
Geguž.
27
Increased Optimism Still Eludes Retail
Consumers appear to be feeling more positive about the overall state of the US economy and less worried about their job security, but they are still making retail purchases cautiously - based on ...
Geguž.
27
Breaking Up the Dell Work
We've been looking into what will happen now that Enfatico is getting taken over by Y&R. Rumor has it that the digital work will stay with Schematic, and Y&R will have to fight ...
Geguž.
26
Mac vs. PC mūšyje laimi Microsoft prekinio ženklo vertybės
Š.m. vėlyvą kovą daugelis linksminosi žiūrėdami internetinių filmukų seriją pavadinimu Mac vs. PC (kolekciją galite pamatyti “Smagu matyti” skiltyje). Daug kas manė, kad ši kampanija ...
Geguž.
26
Ten is up then Ten is Down
Source: David Dale, Sun Herald blogs
Channel Ten went so well on Tuesday and Wednesday there was a possibility it could come in as number two station last week. But its programing falls apart on ...
Geguž.
25
Pasauliniai reklaminių biudžetų mažinimo mąstai
ICOM (nepriklausomų reklamos agentūrų pasaulinis tinklas) atliktas tyrimas rodo, kad didžioji dalis klientų, įtakoti pasaulinės ekonominės krizės, mažina marketinginius biudžetus 2009 ...
Geguž.
25
Connection Generation by Iggy Pintado
The human race has always had an innate desire to connect. The communication revolution taught us how to speak to each other individually or en masse using various mediums. Now, connection technology ...
Geguž.
25
Blog roll: ads
Mad WorldA collection of TV adverts from India, where they love a 90-second epic. Ad FreakThe best fictional brands from TV shows, the worst car ads ever and Australia's campaign against junk ...
Geguž.
25
Reklama socialiniuose portaluose - neįtaigi. Tyrimo apžvalga
Remiantis naujausių tyrimų duomenimis panašu, kad socialinė media jau pasiekė piką, nes 83% internautų dalyvauja šios formos komunikacijoje ir pusė jų tai daro reguliariai – informuoja ...
Geguž.
25
Strongbow Reminds us Why We Love Beer
Yes, Strongbow is "cider" but for whatever reason I never think of it like that. Maybe that's because I normally drink it as a Crown Float — half Guiness, half SB. Whatever, ...
Geguž.
25
Benadryl Goes to War Against Allergies
More: "Australia's Ad Execs Are High On Drugs. All Of Them"
Geguž.
23
80% of Recession Shoppers Want Companies with ?Human Face?
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG ...
Geguž.
23
Israeli tourist office withdraws ads after map complaints
Posters on London Underground made no distinction between Israel and occupied territories, sparking hundreds of complaintsThe Israel Government Tourism Office is withdrawing a series of posters ...
Geguž.
23
Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013
Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years - from $49.7 billion in annual spend in 2008 to $29.8 billion by ...
Geguž.
23
BMW Media Announcement Coming Next Wednesday
One little nugget before we go — we heard BMW was planning to announce who gets the media account today. GSD&M is waiting on bated breath, no doubt. Anyway, apparently the automaker wants ...
Geguž.
22
Prornografinis išpuolis prieš YouTube
YouTube naikina tūkstančius pornografinių video filmukų, kurie atsirado po organizuotos trečiadienio „Porn day“ atakos.
Geguž.
22
YouTube strikes deal with UK broadcasters to test pre-roll ads
Several UK broadcasters sign up for trial of pre-roll ads on YouTube, with first ones on Channel 4 content from todayChannel 4 is one of several UK broadcasters that have struck a deal with the ...
Geguž.
22
26% of Mobile Users Text While Driving
Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive ...
Geguž.
22
Sustainability Efforts to Increase Despite Economy
Nearly one in six (58%) corporate marketers and communicators think their organizations will increase involvement in environmental sustainability initiatives over the next two to three years, and ...
Geguž.
21
Did Your Pay End up in the Cannes?
In just a few short weeks, people within your agency will be heading to Cannes (June 21-27) for that illustrious advertising adventure known as the Cannes Lions. There, the people who aren't ...
Geguž.
21
Kiek jaunimui rūpi žaliasis judėjimas. Tyrimo apžvalga
Manoma, kad Tūkstantmečio (Millenium) karta (13-29 metai) siekia padaryti Žemę geresne vieta gyventi, tačiau Generate Insight apklausa parodė ką kitą. Nepaisant to, jog jaunimas turi ...
Geguž.
21
Half of Summer Vacationers to Spend Less this Year
Though two-thirds of Americans say they are planning a summer vacation this year, almost half of them report that their travel budget will be less than last year, according to (pdf) a survey by ...
Geguž.
21
Japonų reklamos tradicija
1954 metais Toyama mieste pradėtas rengti Chindon-ya festivalis gyvuoja iki šiol. Šiais metais jis vyko balandžio mėnesį, sakūrų žydėjimo metu. Festivalyje dalyvavo daugiau nei 200 ...
Geguž.
21
Media info: Naujienų leidybos grupė pradės startuos su leidiniu, skirtu pajūriui
"Mano Aukštaitija", "Mano Dzūkija", "Mano Suvalkija" ir "Mano Žemaitija" leidinių grupės vasaros naujiena - savaitraštis "Mano Pajūris" - ...
Geguž.
21
Oven-cleaner ad cleared of sexism to men
Oven Pride 'So easy, even a man can do it' TV campaign attracted almost 700 complaints to ASAA TV campaign accused of implying that cleaning is women's work and that men are ...
Geguž.
21
Ukrainiečių valdžia surado originalų būdą išmušinėti skolas
Kijevo miesto taryba surado būdą , kaip atgauti skolas. Nuo šiol miesto lauko reklamą gali „puošti“ užrašas: “Reklamos savininkas skolingas miestui“.
Geguž.
20
Some Things About Starbucks
Obviously the Starbucks (SBUX) money maker is in the crapper lately but it's pretty obvious that it's not really due to branding — or at least that's the perception. Starbucks ...
Geguž.
19
CNN pasirodo esantis pats žiūrimiausias žinių kanalas tarp finansų profesionalų
Londone įsikūrusi Global Capital Markets Survey (GCMS) ištyrė, kad finansų specialistai, ieškodami kasdieninių naujienų dažniausiai renkasi CNN žinių kanalą.
Geguž.
19
Gucci Group rengia 200m paundų vertės media konkursą
Londono prabangos prekių kompanija Guccy Group žiniasklaidai teigia, jog rengiasi suvienyti pasaulinį 200 mln. svarų biudžetą bei skelbti pasaulinį media konkursą.
Geguž.
19
15 min pasitinka vasarą
Artėjant vasarai dienraštis „15 min“ žada nepradingti, o labiau koncentruoti tiražą į pajūrį.
Geguž.
19
Sex Scandals = High Ratings
Source: David Dale, Sun Herald blogs
Ten started last week with a big advantage, thanks to Merlin, Masterchef and Two Apostrophes. But then the biffo scandal played into the hands of Channel Nine, ...
Geguž.
19
Google Still #1; MSN Shopping Search Grows 615%
The total number of US searches in April 2009 increased 4.4% year-over-year, with Google Search firmly holding the #1 search-provider spot when ranked by total searches, according to Nielsen Online, ...
Geguž.
19
Twitter Wins Again, Beats All to Quake Reports
Last night at about 11:44 p.m. (8:44 Pacific) I was clicking around the TV when my roommate, who was on his computer, reported people were tweeting about a series of three earthquakes that went off ...
Geguž.
19
Canned? Creative? Come to Wrath of Cannes
It's nearly Wrath of Cannes time and in honor of the annual "Ef off, the real Cannes" (read: con) ad festival held here in New York, we're teaming up with Woods, Witt Dealy ...
Geguž.
19
Nike to Cut 2,000 Jobs
News broke Friday that Nike would be laying off some 1,750 staffers constituting about 1 in every 10 people that works for the company. Now we're hearing that it's more like 2,000 people ...
Geguž.
18
Per pirmą ketvirtį Rusijos reklamos rinka susitraukė 29 proc.
Rusijos komunikacijos agentūrų asociacija (AKAR) pateikė pirmojo ketvirčio duomenis: išlaidos reklamai 2009 m. sausio-kovo mėnesiais sumažėjo 29 proc., kas sudaro 41,5 – 42,5 milijardo ...
Geguž.
18
Google patikėjo CHROME TV reklamos dievams...
Google bando pasiekti prisiekusius televizijos žiūrovus, televizijoje reklamuodami savo naująją interneto naršyklę „Chrome“. Ši naršyklė šiuo metu turi labai nedaug vartotojų, tačiau ...
Geguž.
18
Call Failed: There's an App for That
Anyone ever feel this way about your iPhone?
Via Illegal Ads
More illegal ads
Geguž.
18
New Smartphone Ad Formats Fuel Higher Awareness
Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a research report from Brightkite and GfK Technology, which ...
Geguž.
18
NHS viral video on teen pregnancy banned by YouTube
Grainy, unbranded clip posted to YouTube by NHS Leicester appears to show teenager giving birth in schoolyardA hard-hitting NHS viral advertising campaign about teenage pregnancy has been banned by ...
Geguž.
18
What's Up? This is What's Up
Over the last few weeks I've had the good fortune to sit down with some really smart people, who wouldn't be happy if I mentioned there names here — but you know who you are — and just ...
Geguž.
17
First Adamo, Now Della
There's this cutesy new site for Dell's newest attempt at ah, selling tiny computers. Della is for the ladies and the site they (Enfatico) built is really fricking oblique.
My only ...
Geguž.
16
The Hard Sell: T-Mobile
In many respects, the new T-Mobile ad, in which thousands congregate in Trafalgar Square and sing along, led by Pink, to the Beatles, is brilliant. As with their previous ad, a "flashmob" ...
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15
Navteq siūlo Location Aware reklamą mobiliuose prietaisuose
Nokiai priklausanti kartografijos įmonė Navteq nuo šios savaitės pradėjo teikti reklamos paslaugas pagal buvimo vietą visoje Europoje. <br />
Navteq LocationPoint platforma suteikia ...
Geguž.
15
Lietuviškos tautosakos pasaulyjeee - seniai girdėti Suopis ir Rambynas!
Lietuviškos tautosakos pasaulyjeee - seniai girdėti Suopis ir Rambynas! Po legendinio superhito "O laike" vyrai pirmąkart sutiko ....
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15
Nokia pardavinėja reklamą ant savo aparatų
Nokia pasiūlė reklamą talpinti ant savo gaminamų mobiliųjų telefonų korpuso. Kol kas nuo š.m. antros pusės tokia galimybė bus tik JAV rinkoje. Reklamos davėjas galės ne tik uždėti savo ...
Geguž.
15
Not all regions like to hear their own accents in ads, survey finds
Locally accented ads work best in Newcastle and Manchester, but not in Birmingham and Bristol, according to government studyMany people claim to hate the sound of their own voice, but a new ...
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15
US Retail Sales Continue to Decline
US retail and food services sales in April 2009 declined 0.4 percentage points from March 2009 and 10.1 percentage points from April 2008, according to estimates from the US Census Bureau, Retailer ...
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15
Consumers Buying More ?Green? Since Start of Recession
Though conventional wisdom may suggest that consumers are buying fewer environmentally friendly products because of the economic downturn, a new study shows that consumers in the US, UK and Japan ...
Geguž.
15
GSD&M Gets BMW
Release: BMW AG has selected Omnicom Group's GSD&M Idea City (Austin, TX) as its lead global agency of creative for brand advertising communications. This decision is a significant step ...
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15
Average iPhone App Sees 19.9 Uses, 9.6 Minutes Per Play
The average iPhone application has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle - for an average total use time per user of three hours and 10 minutes, ...
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14
Radijo naujienoms praleidžiama trumpiau nei 10 minučių per dieną
PricewaterhouseCoopers tyrimas nustatė, kad vartotojai vidutiniškai per dieną klausosi radijo žinių ir skaito žurnalų naujienas mažiau nei 10 minučių. <br />
Tyrimas apžvelgė, kiek ...
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14
April Web Stats: Fewer Domains, More Page Time, Longer Video Viewing
In April 2009, the average online American had 61 internet sessions, visited 108 domains, surfed 2,443 web pages and stayed on each page approximately 57 seconds, according to (pdf) monthly internet ...
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14
Online Spending Shows Recession Resilience
Three-fifths of online consumers say they will spend equal (41%) or more (19%) money shopping online in the next 60 days than they did at this time last year, according to an April study from ...
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14
Ad revenue now 'bumping along the bottom', says Johnston Press's John Fry
Decline has stabilised but recovery not likely until next year, says John Fry, chief of regional newspaper group Johnston PressJohn Fry, chief executive of the regional newspaper publisher Johnston ...
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14
Tit for Tat: Apple Pokes Microsoft
The game Microsoft and Apple are playing will apparently never end. In response to Microsoft's latest gaggle of spots, called "laptop hunters", Apple has "Elimination." In ...
Geguž.
13
O Australijoje su spauda viskas atvirkščiai...
Pasirodo, ne visur yra blogai. Štai Australijos keturi didžiausi dienraščiai (bendrai jie užima 95% Australijos rinkos) visai nesenai pranešė, kad praeitais metais jų pajamos iš reklamos ...
Geguž.
13
Tiny Penis? ANA is on Your Side
There's a bit of hullabaloo about a recent proposal by Congressman Jim Moran (D-VA) who says erectile dysfunction ads are friggin' indecent and should be relegated to post 10 p.m. ad ...
Geguž.
13
KFC CEO Apologizes for Last Week's Screw Up, Offers Raincheck
Roger Eaton is the CEO of KFC aka Kentucky Fried Chicken aka Kentucky Grilled Chicken aka the fast food place that made the same mistake as Popeyes.
Last week Oprah Winfrey gave away a bunch of ...
Geguž.
13
Organic Product Sales Rise 17% in 2008
US sales of both food and non-food organic products reached $24.6 billion by the end of 2008, a significant 17.1% increase over 2007 sales despite tough economic times, according to the Organic Trade ...
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13
MediaCom chief declares full service agencies dead
From Helen Schuller, Adnews
The advertising industry has become too complicated to ever go back to a full service agency model, said MediaCom chief Anne Parsons today (12 May).
?[A full service model]
Geguž.
12
Vartotojai pratinami prie mokamos informacijos internete
<br />
Praeitą savaitę Rupert Murdoch, pagrindinis akcininkas, valdybos narys ir vykdomasis direktorius “News Corp“ (kuriai priklauso daugybę įvairių žiniaskaidos kanalų visame ...
Geguž.
12
Giorgio Armani už reklamkę Viktorijai Beckham sumokėjo 20 mln. USD
Giorgio Armani mados namai negaili milijoninių sumų Davido ir Victorios Beckhamų šeimai. Praėjusiais metais apvalią sumelę už apatinių drabužių reklamą sumokėję futbolininkui ...
Geguž.
12
Google launches first TV adverts
Web giant Google rolls out first ad campaign on US networks to promote web browser ChromeGoogle has launched its first television advertising campaign across a range of US networks.The company's ...
Geguž.
12
Web-to-TV Will Penetrate 24M Homes by 2013
The number of US broadband households accessing web-to-TV content will leap to 24 million - and generate $2.9 billion in revenue from streaming services by 2013 -
Geguž.
12
Microsoft Office 2010 Teaser Trailer
Bigger. Faster. Lamer. Here's a trailer for Microsoft Office 2010. You know, from the same people who brought you Office 2003 and 2007. Wait, we've used those, and we're not really ...
Geguž.
12
Women Use Blogs for Info, SocNets to Connect
Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%),
Geguž.
12
JCDecaux and BAA agree to end
Airport operator BAA and outdoor ad firm JCDecaux end deal ahead of sales ordered by Competition CommissionThe French outdoor advertising company JCDecaux and BAA have jointly agreed to terminate a
Geguž.
12
I Have a Bad Case of Diarrhea
I don't know where all these videos are coming from lately but I am a better person for having seen all of them. First it was the high blood pressure, then RubberDuckZilla, and now I have a bad ...
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11
Naujausia reklama su Nicole Kidman, šį kartą aktorę nupirko Schweppes
Jau anksčiau sklido kalbos, jog 41-ių metų aktorė filmuojasi najame reklaminiame klipe, tačiau nei apie prekės ženklą, nei apie honorarą niekas neužsiminė...
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11
Daugiausiai video internete sužiūri kanadiečiai
2009 vasario mėn. beveik 21 milijonas kanadiečių peržiūrėjo daugiau nei 3,1 milijardo video įrašų internete ir vidutiniškai per mėnesį tam skyrė net 10 val. (53 proc. daugiau nei ...
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10
Google Creeps Toward 73% of US Searches in April
Google accounted for 72.74% of all US searches conducted in the four weeks ending April 25, 2009, according to search-engine share data from Hitwise. This share is up 7% from 67.93% last April, and ...
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10
Guardian Viral Video Chart: Awesome beatboxing and classy ladies in the top brand videos
We're dipping our toe in the top 20 most blogged-about brand viral videos this week, and it reads like a pretty darn reliable how-to guide in building some of that elusive online buzz that ...
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10
Marks & Spencer support advertising's latest buzz word: sorry
Sorry, Elton John sang, seems to be the hardest word. But no longer for advertisers. In the last few days Marks & Spencer and the London Evening Standard have decided that large advertising ...
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08
YouTube apribojo latvius
Pradžioje Didžioji Britanija, tuomet Vokietija, o dabar - Latvija. „YouTube“ sunkiai sekasi tartis su įvairių šalių autorių teisų atstovais dėl mokėjimo už jų kūrinių rodymą savo ...
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08
Maxima vėl organizuoja naktinius išpardavimų "Jamimus"
Prekybos bei pramogų sostinė „Akropolis“ ir vėl siūlo „JAMTI“, ir šį karta ne tik Vilniuje, bet kitų miestų Akropoliuose. Gegužės 9 d. nuo 22 val iki 3 val. nakties imkit, mielieji, ...
Geguž.
08
The Race Problem: Multicultural Death Traps
We've made a few observations about the conversations going on in private on the subject of race in the business. I want to talk about them here but for no other reason that to learn what ...
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08
One Show Main Event Winners
I've gotta run so I'm just posting this as is:
The 34th Annual One Show announced the winners of the Gold, Silver and Bronze Pencils at the Frederick P. Rose Hall at Jazz at Lincoln ...
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08
Video advertising measurement open standard finally in sight
It's taken a while, but broadcasters, online publishers and advertisers could be close to agreeing a standardised system to measure online video viewing. The Broadband Measurement Working Group, ...
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08
Razorfish: Dead Soldiers
We got a tip about some layoffs at Razorfish and were really surprised to learn that there were actually more people let go than we'd heard about. The agency wants to set the record straight. ...
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08
Convergence + The Future = Voltron
I was talking to a friend last night about the biz and despite the jack and cokes that were flowing through me I think we made some rational statements about the future, specifically how screwed up ...
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08
Alex Bogusky o Receive Honorary Degree
Thanks to the person who forwarded us this little article about Colorado University at Boulder's upcoming graduation commencement (May 8th, put it in your calendar!), where CP+B's ...
Geguž.
08
Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of ...
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07
US Ad Spend Down 9.2% in Q4
Total advertising expenditures declined 4.1% in 2008 to $141.7 billion as compared with 2007, and ad spending during Q408 plunged 9.2% vs. the same period in 2007, according to data released today by ...
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07
McCann Worldgroup sumokėjo 15mln USD už teisę aptarnauti 2012-ųjų Olipiadą
Kaip praneša Financial Times finansinis Olipiados rėmimas buvo viena iš pagrindinių konkurso sąlygų tapti "oficialiu rinkodaros paslaugų tiekėju". Kaip pažymi The Finantial Times, ...
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07
Star Trek, Burger King; Just Watch
Star Trek debuts tomorrow and yeah this nerd-o will be among the first in line. If there's a Burger King nearby, I may have to hop in there for one of these hot collector's glasses — ...
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07
Don't F*CK with KFC Customers: The Kentucky Grilled Chicken + Oprah Pseudo Fallout
Kentucky Grilled Chickenby lrandazzo
Wow the chicken is maybe the most divisive animal in America today, no? Not a month after the Popeye's fiasco "The Popeye's Payday Pseudo ...
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07
'Drugs' email banned by ad watchdog
Email marketing campaign for British film Shifty telling recipient they were being investigated by police is banned by ASAAn email marketing campaign for the British film Shifty that encouraged ...
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06
Reklama didina pasitikėjimą
Kaip bebūtų keista, tačiau Nielsen IAG tyrimas Anglijoje parodė, jog reklama didina vartotojų pasitikėjimą finansinėmis institucijomis. <br />
Geguž.
06
Unilever įsigijo vieną didžiausių kečiupų ir majonezo gamintojų Rusijoje
Anglų-Olandų koncernas „Unilever“, vakar oficialiai patvirtino, jog
isigijo „Baltimor“ įmonę - vieną iš majonezo ir pomidorų
padažų lyderių Rusijoje. Taip pat koncernui priklausys ...
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06
TV Revs to Decline 21% in 2 Years; ?Transformation? is Only Hope
After six years of hovering between $20 billion and $22 billion, 2009 TV industry revenue will take a dramatic fall below the $20 billion mark starting this year, reports MediaBuyerPlanner.
TV ...
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06
TV Still Most Effective for Brands Targeting Youth
Television remains the most effective medium for reaching today?s youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing, ...
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06
BaAd Placement
Via Failblog
More: "Bad Ad Placement"
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06
Advertising boss: Print will struggle to recover after recession
Maurice Levy, chairman of ad giant Publicis Groupe, says traditional model for publishing industry is 'broken'Maurice Levy, chairman and chief executive of the world's fourth-largest ...
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05
Half of Mobile Gamers Play at Work
Despite many companies? efforts to clamp down on employees playing video games on company time, a study from PopCap Games finds that half of AT&T Wireless customers who play games on their ...
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05
And the (Design) Pencil Goes to...
Last night was the One Show Design award gala/opening night of Creative Week and damn we hear things got — well some awards were given. Let's just be honest; award shows though great and ...
Geguž.
05
Cannes Lions ir YouTube bendras projektas
Cannes Lions „organizacinis komitetas“ ir YouTube pradėjo bendrą
unikalų bei įdomų projektą, kurio tikslas surasti ir išrinkti
jaunuosius virusų kūrėjus. ...
Geguž.
05
Ty Montague Named Chairman of ANDYs
Ty Montague, co-prez and CCO of JWT North America, has been named Chairman of the ANDYs.
Said Gina Grillo, executive director of The ADVERTISING Club, which produces the International ANDY ...
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04
B2B Media Revenue Falls; Online Offsets Some Print Losses
Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according ...
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04
This Week's Illegal Ad is Hawt and The Sideboob Makes it NSFW
Update: I'm being told that since there is nipple shown, the sideboob thing is somewhat off and it's technically a full breast. Apologies.
Whatever happened to Ms. Provocateur, that ...
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04
Fla. TV Station Accuses Nielsen for Ratings Shortfall, Financial Loss
A Florida TV station is pissed, miffed, flabbergasted by their recent loss in advertising dollars and blames the whole scenario on Nielsen. See, Nielsen used to pay people to write down what they ...
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04
Continued Growth Expected for Video Ads
Interactive ad agencies are confident that the video advertising category will continue to perform, despite a challenging economy and an increased focus on performance advertising, according to a ...
Balan.
30
Paskelbti brangiausi pasaulio prekiniai ženklai
Trys brangiausi pasaulio prekės ženklai įvertinti 244 milijardų
dolerių. Apie tai praneša kompanija Millward Brown Optimor, ...
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30
Apple "sėdo" ant dvigubų bannerių
Pastarosiomis dienomis internete pasirodė dvi naujos Apple reklaminės kampanijos, išsiskiriančios tuo, jog viename puslapyje Apple talpina du kontekstiškai susijusius bannerius. <br ...
Balan.
30
Don't F*CK with Popeye's Customers: The Popeye's Payday Pseudo Fallout
OK so in the first video people are pissed because a local Popeye's franchise in Minnesota (and also the only Popeye's in the state) wasn't honoring the company's advertised 8 ...
Balan.
29
US Beats UK in Bid to Promote London Olympics
WPP has lost the bid to promote the 2012 Olympics because the company "was unwilling to split the tender for marketing from the tender for market research, which is being awarded ...
Balan.
29
WebMediaBrands Picks Up Brands of the World
WebMediaBrands, the company that owns mediabistro.com (which operates AgencySpy) announced the acquisition of Brands of the World, the most comprehensive resource and one of the most visited Websites ...
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29
Still-Low Consumer Confidence Improves Significantly
The Conference Board?s Consumer Confidence Index significantly increased from 26.9 in March 2009 to 39.2 in April 2009, in large part because of more optimism for business conditions. The Index hit ...
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28
Online Catalogs Account for 87% of Total; Print-Only Declining
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this ...
Balan.
28
Digital Advertising Braces the Storm
The recession has hit digital marketing with a light touch - at least compared with the rest of the ad industry, according to a report by The Society of Digital Agencies (via Adweek), which states ...
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28
Woody Allen wins early round in advertising court battle, reports say
Woody Allen, suing American Apparel for $10m over unauthorised use of his image, will not have to prove ads 'sleazy'The director Woody Allen has reportedly won a legal round in his battle ...
Balan.
28
Honda Lets it Shine
Honda Insight - Let It Shine from Honda on Vimeo.
Running up to tape The Week in Advertising. Enjoy this new Honda spot in the meantime. To get the whole effect, click here.
More: ...
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27
Newspaper Circulation Skids 7% for Six Months Ended Mar. 31
More bad news from newspapers: for the six months ended March 31, 2009, the largest dailies are losing subscribers at a record pace, with circulation down 7% compared with the same period in March ...
Balan.
27
Newspaper Circulation Skids 7% for 6 Months Ended Mar. 31
More bad news from newspapers: for the six months ended March 31, 2009, the largest dailies are losing subscribers at a record pace, with circulation down 7% compared with the same period in March ...
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27
Lenkai matuoja Lietuvos spaudos leidinių efektyvumą
Taip atrodo žvilgtelėjus į praėjusio
šeštadienio Lietuvos ryto septintąjį puslapį. Čia puikuojasi kosmetikos
reklama. "Kainų šokas, Akcija!!!" sakoma Lietuvos ryto ...
Balan.
27
Media Monkey: Should Samsung feel sheepish?
The animal welfare group Peta is pursuing Samsung over a viral video featuring a flock of sheep covered with LED lights being herded into an array of clever patterns on a Welsh hillside. Peta has ...
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27
Hunter Advantage kicks off
Newcastle and the Hunter Valley will be promoted to the nation as an ideal place to do business following the launch of the Hunter Advantage initiative last week. Here is how The Herald newspaper ...
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27
Media industry news
PRFreebies with biteLast week a journalist from the Australian daily the Standard, in Warrnambool, Victoria, was alerted to the news that a live shark had just been left on the doorstep of his ...
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26
Life is beautiful
This has nothing to do with media except to demonstrate how well the internet can be used to spread a message. Plus I just like this clip from Stephen Niebauer which I came across on the Only Dead ...
Balan.
24
Your Illegal Ad: Heineken Walk-in Fridge Follow Up
Get it, walkin? Click continued to see one that's a little more, how you say, fun.
via
More: Illegal Ads
continued...
Comments (View)
New Career Opportunities Daily: The best jobs in ...
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24
The Daily Beast Advertises
And thank whoever that they didn't throw any banners on the site. We're speaking of course of Barry Diller and Tina Brown's news aggregation site, The Daily Beast. The site's ...
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23
Gameboy Turns 20, and an Awesome Ad
Man do I feel old. Nintendo's Gameboy did a lot for me as a kid — saving me from countless road-trips, visits to grandma's house and the occasional confessional stop. At the time of ...
Balan.
23
Google pristato paveikslinę paiešką
Žinoma, pastaroji technologija nėra kokia nors naujovė. Tokia pačia
idėja naudojasi nuotraukų svetainės, kur paieška veikia pagal “surask
panašią nuotrauką” principą. Taip pat ir ...
Balan.
23
Jei kada susigundėte gaunamais spaminiais pasiūlymais pirkti vaistus
Tai gali būti, kad jūs geriate įvairiausius dalykus, kuri mažai susiję su vaistais. Gali būti, kad jūs nuodijatės. Farmacininkai Pfizer (viagros kūrėjai, ir labai kenčiantys nuo nelegalios ...
Balan.
22
Online Banking Customers Increase Despite Recession
Consumers wanting to keep closer tabs on their personal finances, and aggressive moves by banks to acquire new business caused continued growth in the number of US online banking customers throughout ...
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22
Poll: Today?s Society Too Dependent on Gadgets
Nearly two-thirds (65%) of Americans think that today?s society is too dependent upon electronic gadgets, and 39% do not think technology (such as mobile phones, Wi-Fi networks and GPS) really makes ...
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22
Honest Strategy + Strategic Honesty
Communication is all about the message and getting it in the right place. PR and advertising share that mission, though the methods used to disseminate "it" differ, and these days a few ...
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21
Breaking: Fallon Lays off 9% of Staff
A representative at Minneapolis based Fallon has confirmed that 18 members of the agency's 200 person staff have been notified that they no longer have jobs.
In a statement, the agency said, ...
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21
Canadians Watch Most Online Video
Some 21 million Canadians viewed more than 3.1 billion online videos in February 2009, and the average online Canadian spent 10 hours viewing internet video during the month - up 53% from last year?s ...
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21
Mother?s Day Spending Expected to Decline
Recent studies from both Brand Keys and the National Retail Federation (NRF) indicate US spending for this year?s Mother?s Day holiday will be lower than last year, though NRF predicts a sharper ...
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21
Dan Kennedy: Newspapers won't be saved by charging for content online
Can the mainstream print media save itself by charging readers for online news? Almost certainly notThere is something deeply unsatisfying in sitting down to write a commentary about why newspapers ...
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21
BBC to slash marketing budget by 25%
Budget of
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